(marketingmagazine.com.my)– Understanding the growing importance data, marketing consultancy Entropia announced today the launch of its new big data offering – ENTROPIA SENTIENT. The new unit will be headed by Sonny Dey, Entropia’s new Chief Data Strategist. He was previously the head of big data at SAP Hybris in the
(marketingmagazine.com.my)– By: Ron Graham Anyone in marketing today is very aware of the impact of digital across all media channels. In tandem, there has been an explosion of available data and an increasing desire for more data about consumers, brands and marketing solutions. Every part of the communications industry is
(marketingmagazine.com.my) – By: Srikanth Ramachandran According to global management consultants McKinsey & Company, spending on newspaper advertising is expected to fall at a compounded annual rate of 0.6% worldwide by 2019. The share of ads in newspapers will shrink by more than half over the next decade to 10.1%. Business
(marketingmagazine.com.my)- Call for entries now open to ALL Malaysians with big project ideas, webe digital sdn bhd (webe), the new digital mobility service provider under the TM Group, is reaching out to all Malaysian innovators through a refreshed and enhanced community crowdfunding platform today at community.webe.com.my. The new feature
(marketingmagazine.com.my) – By: Malati Siniah Media Prima Digital through its digital arm, Media Prima Labs is once again tapping into the local gaming market with the launch of its latest mobile gaming app, J Revolusi. The app is based on the movie J Revolusi slated to premier in early March
(marketingmagazine.com.my) – By: Malati Siniah Leading the war against counterfeit goods by tapping into the power of Big Data is e-commerce giant Alibaba. The new ‘Alibaba Big Data Anti-Counterfeiting Alliance’ has over 20 of today’s top brands as members including international brands namely Louis Vuitton, Samsung and Mars. According to
(marketingmagazine.com.my) –Maxis has recreated the the iconic money packet given out during the Chinese New Year festival. The telco has launched Maxis’ Plant-a- Blessing Ang Pows, special red packets made from plantable seed paper. Each plantable ang pow is designed with a space for the ang pow giver to write
(marketingmagazine.com.my) –- Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to global marketing intelligence service, Warc. VR, which immerses consumers in a 360-degree digital environment, most commonly experienced via a headset, and AR, the
(marketingmagazine.com.my) – Alibaba Cloud, the cloud computing arm of Alibaba Group, together with Conversant Solutions Pte. Ltd. and Prestariang Berhad, today signed a Memorandum of Understanding (“MoU”) to collaboratively build an integrated education platform known as EduCloud. The new single platform is aimed at delivering all activities linked to
(Marketingmagazine.com.my) – by Malati Siniah How do you tell a memorable story? Is it in the way it’s told, the emotions it evokes or is it through the technology used to convey the message? As a writer and someone who is constantly on the lookout for interesting content to be
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