Astro Malaysia Holdings Berhad and its group of companies (Astro) have signed an agreement with Amazon Web Services and its affiliates (AWS), to use the company’s cloud computing and professional services in driving its group-wide digital and business transformation. With the company serving almost 71% of Malaysian households Dato’
Global digital marketing agency, VML, has been appointed by Korean skincare and cosmetics brand, Inisfree as the company’s Agency of Record (AOR) for social. Understanding that the beauty cosmetics industry in Malaysia has grown more competitive over the years, the brand which has been in the market for over
Leading online media and advertising technology providers in SEA, Innity, which operates one of the largest ad networks and ad exchanges in the region, has entered into a reseller partnership agreement with Tencent, China’s leading internet service portal offering value-added internet, mobile, telecom, and online advertising services. Innity will be
Integral Ad Science (IAS) is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers additional visibility into how their ads are appearing on YouTube against a company’s brand safety requirements. With this
Integral Ad Science (IAS) has announced the release of its media quality benchmark data for Southeast Asia. Based on data collected from millions of impressions analysed in the second half of 2016, Thailand was the only country that outperformed regional and global average for brand safety and viewability, making it
By: Malati Siniah This year marks music streaming platform Spotify’s fourth year in the local market. According to the company Malaysians spend on average 148 minutes per day on Spotify and in the past year have streamed over 7.5 billion minutes worth of music and 2.9 billion songs on the
Born 88 years ago today, P. Ramlee’s artistic achievements left an indelible mark on the cultural history of Malaysia. P. Ramlee was a prolific actor, director, writer, and musician who contributed to more than 60 films and composed around 250 songs. After his death in 1973, Malaysians kept his legacy
With time and technology, the world is fast moving towards a world where technologies like AI will be the norm, completely revolutionizing the way we buy, work, learn and communicate. This formed the premise of PHD Malaysia’s – Predestination – held in Kuala Lumpur today. In 2016, PHD partnered with
GroupM’s Mindshare Malaysia has partnered with Hyper Labs to launch SHOP+, their Global differentiator, where it will create Artificial Intelligence (AI) powered BOTS for advertising and brand’s owned assets With this partnership, Mindshare clients will be able to create both conversational and commerce BOTS to drive hyperpersonlised engagement and deliver
From left : Fred Wang, Chairman of Asia Content Business Summit – Datuk Kamil Othman, Vice-President of Asian Film Commissioners Network – Hideyuki Suzuki, Deputy Director of the Ministry of Economy, Trade and Industry Japan (METI) – Linah (Chibi Maruko Chan TV Drama supporting role) – Chibi Maruko Mascot –
Follow Us
