Through a pioneering move by Adobe Global’s Premier Partner Mirum Singapore and Mirum China (formerly 3Ti) brands will now be able to engage Chinese consumers in China via the most powerful platform accessed by them: WeChat. The integration of Adobe Campaign and WeChat gives marketers the capability to launch marketing
Hot on the heels of the anticipated, McDonald’s Singapore’s Nasi Lemak Burger, comes a rebuttal of a similar kind — possibly with more oomph — the Nasi Lemak Ayam Rendang Burger by local joint MyBurgerLab. Launched on August 4, the fusion burger combines familiar flavours from these neck of the
Could lines be clear at all Mamak restaurants soon? The possibility of that just went up a notch with the introduction of a new app called Smart Mamak. Developed by Universiti Kebangsaan Malaysia (UKM) through its translational research initiative, the app’s objective is two-pronged: 1. Ease the process of
It looks like we may see lesser digital ads by Procter & Gamble (P&G) online in the near future. After their recent fourth-quarter earnings call, P&G announced it would be downsizing its digital ad spending budget by up to $140 million. Their reason? Brand safety concerns and questioning the effectiveness
Facebook advertisements were tested on Messenger in India and Australia with great results. From there, Facebook approached businesses around the world and introduced their new ad option – reaching their audiences through Messenger. Facebook users will see the ads on Messenger’s home tab via their mobile app. By clicking on
Cannes Lions awarded three Cyber Grand Prix awards this year. Each of the three winners will be covered in great detail at the upcoming Best of Global Digital conference held on August 14th at the Sime Darby Convention Centre. Journalist and content marketing veteran Hando Sinisalu has interviewed the three
Back in its 7th year ‘The Best of Global Digital Marketing’ will highlight the best content marketing strategies across the globe this August 14th at Sime Darby Convention Centre. Giving us a taste of the innovative tech and trends in the content marketing space which will be highlighted at the
[L-R] Lim Ee Mae, General Manager, Founder Qube; Kenneth Hiew, Group Chief Commercial Officer, PUC; John Ong, Co-founder, Chief Operating and Marketing Officer, Laputa; Ivan Lau, Co-founder, Chief Technical and Information Officer, Laputa ACE Market-listed company, PUC, has entered into a strategic and exclusive partnership, through its subsidiary, Founder
P&G Malaysia has taken another step in further personalizing their digital customer experience with the launch of their official LINE account, ‘Confidence Squad’. With the LINE account, P&G aims to boost their online presence and promote one-on-one engagement with consumers by sharing beauty, grooming and lifestyle tips as well
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