Worldwide digital spending to touch $223.74 bn in 2017 The interactive micrographic on online advertising trends for 2018 by UK-based Adzooma spells out some interesting forecasts for the industry. Titled ‘The Online Advertising Landscape: Trends and Tips for 2018, the report, announces what advertising pundits knew was coming: that 2017
Deepesh Trivedi, Head, Retail & eCommerce (Southeast Asia), Facebook gives a talk at the Shopee University X Facebook session Shopee, the leading eCommerce platform in Southeast Asia and Taiwan, collaborated with Facebook to help brands with ecommerce and get popular online. Group Photo – Shopee University X Facebook was held
Just when Artificial Intelligence is beginning to be accepted as the tool that will empower story-telling in advertising, comes a trends report from Isobar, a leading global digital and creative hybrid agency, that says, “get ready for ‘Augmented Humanity.” Isobar predicts 2018 to be the year of Augmented Humanity, where
A study by Kantar TNS, called ‘Connected Life study’ has revealed mobile to be the key medium of online purchase for over half (51%) of Malaysians with access to the internet. They made their most recent online purchase on mobile with a growing ecommerce penetration marking Malaysian market. According to
Heon Theng Hsiang, Associate Brand Manager, acting Head of Media, Procter & Gamble Malaysia, delivering a speech during the app’s launch. P&G Gillette is investing RM 2.4 million in its campaign, ‘First Real Job & Ideas program,’ by adopting digital innovation to reach out to the millennials in Malaysia. This
Spotify recently hosted its first Spotify Digital Day in Kuala Lumpur, to educate marketers and advertisers on the concept of streaming intelligence and people-based marketing. Ong Sea Yen, Regional Vice President of Sales for Spotify Asia (picture) shared, “At Spotify, we’re advocates of people-based marketing. People-based marketing represents an industry
The story about the personal data of millions of Malaysians up for sale is not going away. One Keith Rozario has stepped up to the plate and set up a place, which is not connected to any server, for people to check: https://sayakenahack.com But before you do so, please read this: https://www.keithrozario.com/2017/11/sayakenahack-com.html Basically, anyone
Well, it is not exactly nude and it’s definitely not me, but you get the point. Facebook is telling users to send them naked pictures they might have of themselves for their own protection, as it works with the Australian eSafety Commissioner’s Office to pilot the technology. It says it
Ayam Brand, a leading convenient canned food player in the region, is celebrating its 125th anniversary with the launch of its Racing-to-Space virtual reality campaign that highlights its regional sustainability efforts. The campaign uses 360 degree footage from high-altitude balloons that were launched by Ayam Brand in Kahang, Johor. They
Mobile devices have never been more important in our daily lives than they are today. Choosing the right plan to go with the devices we love is just as important. Google and Kantar TNS recently conducted a study to find out how Malaysian consumers choose their mobile plans. Their path-to-purchase
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