Tech experts have spoken on Artificial Intelligence-driven technology trends for 2018 Artificial intelligence is predicted to transition from customer experiences to the workplace in 2018. This year, organisations will begin applying the lessons learned from these customer-facing AI capabilities into back-end processes, using the technologies to streamline and automate. Companies
Business accounts yet to be confirmed or verified will have a grey question mark badge WhatsApp, the Facebook-owned messaging app has confirmed that three kinds of accounts that businesses can set up: unconfirmed, confirmed or verified. This was stated in a TechCrunch report in December 2017. The way it works
Agility and inventive- keywords for the 2018 journey The 2017 advertising industry of Malaysia, amongst many disruptors, will also be remembered for Entropia’s brave new foray into the creative by a media agency. Unwilling to be defined by any tag, be it creative, digital or ‘traditional’ media, Prashant Kumar, Entropia’s
Consider iProspect taking in new talent for 2018 Dentsu Aegis Network Malaysia’s flagship , Consider iProspect makes four senior hires in 2018. The appointed four are Siti Raflise as Chief Data Officer, Jeetinder Kahlon as Head of Media, Filip Adamski as Head of E-Commerce and Bee-Lee See as Head of Content.
Explore methods used by businesses to rapidly develop market expansion model with a hands-on digital data workshop. WHAT YOU WILL LEARN Make business cases with substantial data faster: build and sell ideas in less time and cost Understand large behavioural data for any market size estimation Build predictive models with
Hand’s-on digital data workshop will sharpen behavioural learning Data Strategist and Founder member and director of the start- up The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again and this time round he’s exploring methods used by businesses to understand data, faster, sharper. His digital data workshop, called, “Growth
“Over-the-top”(OTT) streaming content platforms to usher in cross-platform media measurement opportunities. How brands communicate with people will continue to evolve rapidly away from paid media. Brands will embrace new storytelling opportunities, look to entertain in innovative ways. Experiments with voice-activated marketing, will emerge but this will also raise new measurement
AdParlor Asia’s Dheeraj Raina shares key trends, digital spending to soar Today, Malaysia represents the fourth largest market in the world for social commerce adopters, with social media users who are highly likely to convert into paying customers, states Dheeraj Raina, MD,AdParlor Asia, Malaysia, in a report on the key
Fifth edition of Trends points voice & visual as the future Armed with rich data and insight, the fifth edition of Ogilvy Red Digital Trends has once again put together a detailed report on where our world is heading to as far as digital life is concerned. For the past
From Left: Aravinda Lokuge- Chairman Trumps Solutions, Nadeeka Lokuge- Managing Director Trumps Solutions, Adrian Lim- CEO VLT, Imasha Fernando- Head of Digital Advertising and Marketing – Trumps VLT Sri Lanka One of Sri Lanka’s trending advertising agencies, Trumps Solutions (PVT.) Ltd., has joined hands with VLT, Southeast Asia’s and Malaysia’s leading
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