Mahesh Reddy appointed by IPG Mediabrands Malaysia as Head Voncha of Performance for Reprise IPG Mediabrands Malaysia, the global media arm of Interpublic Group has announced the appointment of Mahesh Rebddy Voncha as Head of Performance for Reprise. Mahesh will be tasked with spearheading digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO
AdParlor tasked with Timberland’s social strategy and creative in Malaysia and Singapore American apparel brand Timberland has appointed AdParlor Asia Pacific to handle its social media account for Malaysia and Singapore. The Malaysian team of AdParlor will be undertaking the task of developing and executing the social strategy, creative content
Dheeraj Raina speaks on trends transforming Malaysian digital marketing 2018’s entrance comes with a shift in digital marketing. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. In MARKETING’s first bimonthly
Amazon Prime Video boasts higher subscriber count in Germany, India, and Japan According to IHS Markit’s report, Amazon Prime Video boasts a higher subscriber count in a few selected markets despite being unable to surpass Netflix. IHS Markit has released their latest report, Amazon’s Video Ecosystem Extends Worldwide. The report
What’s behind Facebook’s news feed revamp: Is it a loss or a gain? On Thursday night in a Facebook post, Mark Zuckerberg announced that Facebook would change its algorithm. This change will soon see people’s news feed to be more focused on friends and family, rather than posts from businesses
Dentsu Aegis forecasts improved ad spend for 2018 Dentsu Aegis Network’s latest Ad Spend Forecasts have announced that AsiaPacific spend will hit US$8.1 billion increase as growth accelerates to 4.2%, while digital media channels will continue to disrupt ad spend in 2018. The Network’s forecasts, based on data received from 59 markets,
Geometry Global Malaysia to handle Digi’s Below-The-Line services Geometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications Sdn Bhd (Digi). This service will be an addition to its roster of services which includes Digital and PR. The BTL work takes effect immediately, from 1st January 2018 through to
Greg Paull talks on the evolving consumer purchase journey The explosion of consumer touchpoints and the growing prevalence of ad blocking requires marketers to find new ways for brands to connect with consumers throughout their daily lives and their purchase decision journey. In the inaugural issue of the tabloid version
McCann NEXT is collaborating with Asia School of Business (ASB) to mould future digital leaders. McCann NEXT is working together with Kuala Lumpur’s new global graduate business school, Asia School of Business to come up with a two and a half months course in Digital Marketing. This Digital Marketing course
Feedspot ranks MARKETING magazine at number 19 This new year, MARKETING, has had a rocking start. Not only has the new print (tabloid) version of the MARKETING magazine received an encouraging nod from the industry, its website has been named as one among the top 30 news websites of Malaysia.
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