Socialbakers spills results on which brands received most love Valentine’s Day is upon us again, and that can only mean one thing – love is in the air! To commemorate the most love-filled day of the year, Socialbakers, a cloud-based social media marketing platform for businesses has analysed content put
Facebook’s news feed changes lead to publishers prioritising push notifications Last month, we were alerted to the news that Facebook would soon begin revamping your news feed to favour user post over businesses. So now publishers and urgently striving to make a connection to the readers. This means that each
Air Asia makes history: Unveils FACES, Asia’s first airline facial recognition system with a 98% success rate Air Asia has launched its Fast Airport Clearance Experience System (FACES) at Senai International Airport in Johor Baru. This would make them the first airline in Malaysia and Asia to utilise facial recognition system at
DoubleVerify, the independent provider of digital media measurement software and analytics has announced the launching of their new office in Singapore DoubleVerify confirmed that this move was done to accelerate the company’s growth across the Asia-Pacific region. Jordan Khoo has been appointed Managing Director, APAC to spearhead the expanded operations
Show your bestie you care this Friends Day with Facebook Facebook is marking the celebration of friendship once again with Friends Day on 4th February 2018 in conjunction with Facebook’s 14th anniversary, “February 4th 2018 marks the celebration of Friends Day globally. It is a day to show gratitude to
Huat Huat Huat! this CNY with Maxis HuatAR Ang Pao In ushering 2018, Maxis is re-imagining the way users experience the lion dance with the HuatAR Ang Pao, a first-of-its-kind ang pao packet that brings ‘Ah Huat’ the lion to life using augmented reality (AR). Maxis enables users to be part
First automotive chatbot developed by IPG Mediabrands and Ansible in collaboration with Sime Darby IPG Mediabrands Malaysia’s mobile and technology agency Ansible has pioneered Malaysia’s first automotive chatbot in collaboration with Sime Darby Auto Connexion’s (SDAC) Ford. As a key mobile technology agency for Sime Darby Auto Connexion, Ansible built
Josh Sklar speaks on blockchain and why their role in advertising Entering the year 2018 officially signals the 10th anniversary of the conceptualisation of blockchain, the foundation of Bitcoin. It took a whole decade for the world to come to know of its existence. President of Heresy, Josh Sklar explains
Sea Yen, Ong, Vice President of Sales for Spotify, Asia: 4 digital advertising trends to watch in 2018 Sea Yen, Ong, Vice President of Sales for Spotify, Asia explains that there are four digital advertising trends that marketers ought to be on the lookout in order to keep up with the
How To Win Votes And Influence People Using Social Media – Chris Greenough In the inaugural issue of the tabloid version of MARKETING, Chris Greenough, CMO & Co-Founder, HYPERLAB spilled on how social media plays a major role in Malaysia’s general elections. With 100% of Malaysian netizens consisting of social media
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