ROXY rolled out for personalised marketing Entropia, the consultancy meets agency, has launched a new offering called ROXY to help businesses deliver personalized marketing with a whole brain approach. Led by Senior Creative leader, Md. Shaidik, whose previous stint was the Global Creative Director at iflix, to oversee digital creatives across
Spotify finally launched in Israel, Vietnam, Romania and South Africa Spotify, the world’s largest global music streaming subscription service has at last launched in four new markets, Vietnam, South Africa, Romania, and Israel. With over a community of over 159 million users, including over 71 million Spotify Premium subscribers, now across
Local contemporary Malay radio brand, ERA has recently held its second digital music award – ERA Digital Music Awards (ERA DMA). The one-of-a-kind award show hosted by renowned comedian Nabil Ahmed, is targeted at digital natives who are key to the brand. ERA DMA enables fans to watch the show
HYPERLAB launches Happy, a new take on a customer support and sales Malaysian Conversational AI startup, HYPERLAB, has launched Happy, an advanced Artificially Intelligent Assistant who automates customer support and sales with a smile. Founded in 2016, HYPERLAB has been working with visionary enterprise, to build happier customer experiences via
NSTP: Article of Faith In MARKETING’s end February issue, we interview the Chief Commercial Officer(CCO) of New Straits Times Press, Alfian Talib. With barely five months into his new role, Alfian is in the throes of a constant challenge: to fade out the negative din against the print and embrace digital
NordVPN, a Virtual Private Network service provider stands on freedom of speech in response to Malaysian government threatens to regulate the Internet Malaysia’s Communications and Multimedia Minister, Salleh Keruak has said the government would step in and regulate the Internet “if users don’t act more responsibly. In response to this, NordVPN, a
Transparency remains a key issue for the industry As a follow up from our earlier article, we also interviewed Serm Teck Choon, Malaysia Country Head, CtrlShift. CtrlShift tied up with seven publishers in Malaysia last year to launch the region’s first independent private marketplace for digital advertising called AMP, an
Media Prime records 89% revenue increase in total digital and commerce revenue Media Prima Berhad is confident that results derived from strategic initiatives implemented during the financial year ended 31 December 2017 including an 89% digital and commerce revenue increase will accelerate the Group’s transformation into a leading digital-first content
685,000 HardwareZone Singapore user profile data breached by a hacker Popular technology site, HardwareZone owned by Singapore Press Holdings was breached when 685,00 registered user profile data were hacked. The hack which took place all the way in September was only picked up by Singapore Press Holdings this week. HardwareZone
You can now have your very own personal virtual assistant with CIMB’s EVA CIMB Bank Berhad has added new features to its first-in- ASEAN, innovative and multi-award-winning mobile application, the CIMB Enhanced Virtual Assistant (EVA). EVA launched in December 2016, delivers simplicity in mobile banking for customers, enabling easy account overviews
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