P&G’s new agency gathered from competing holding agencies Early this year, Procter & Gamble announced that they had cut last year’s digital advertising spend by $200 million. Now, the world’s largest advertising agency has decided that it will be placing several of its agencies together as one team in efforts
IPG Mediabrands Malaysia agencies sweep clean 8 awards at Malaysian Digital Association’s (MDA) d Awards IPG Mediabrands Malaysia agencies Universal McCann (UM), Society and Ensemble Worldwide had a good showing at the Malaysian Digital Association’s (MDA) all-new d Awards. The d Awards is organised by the Malaysian Digital Association to recognise
PopDigital takes on Malay language lifestyle sites PopDigital, the holding company behind The Cooler Lumpur Festival has announced the acquisition of two Malay language sites, Buzzkini.com and Salaam.tv. Both titles were previously managed by independent operators. PopDigital produces original creative content in all forms. It provides a full media and marketing service from
Most number of data harvested in Phillippines – 1.75million Facebook users Facebook has this revealed that more than 3.6 million users its service in Asia may have had their information improperly shared with Cambridge Analytica. Two weeks ago, Mark Zuckerberg was in hot soup after it was found that Cambridge
New Growth Avenues on the Digital Highway In MARKETING’s mid-March 2018 issue, we reached out to a few industry captains, marketing heads to find out what are they doing with that insistent buzz of ‘digital transformation’ ringing in their ears; how are they dealing with talent and hiring issues amidst
Facebook in hot soup; Cambridge Analytica claims credit for Barisan Nasional 2013 election success Cambridge Analytica, which was instrumental in US President Donald Trumps’s election campaign, received international attention after the firm was accused of misusing millions of user data from Facebook for political purposes. So what did Cambridge Analytica
Nestlé reappoints Society as their digital agency Society, the creative and digital content agency within IPG Mediabrands Malaysia has been appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals. The appointment keeps Society on retainer for digital duties which includes digital strategy,
The Times Uses AI to Unsilence JFK To Make Greatest Speech Never Made The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. Today, they release ‘JFK Unsilenced’, a campaign that uses specialist AI
The Times Uses AI to Unsilence JFK To Make Greatest Speech Never Made The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. Today, they release ‘JFK Unsilenced’, a campaign that uses specialist AI
‘Facebook is for old people’. ‘Facebook isn’t cool anymore’. ‘Facebook is boring’ James Gaubert is the Head of Digital & Social of Ogilvy & Mather, Kuala Lumpur Not my words, but the words of every single social media exec I have interviewed over the past couple of weeks. Finding digital
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