ARCHIVE

ARCHIVE

Digital

Zoom Prioritises APAC Growth with AI-Driven Partner Empowerment

Zoom Video Communications, Inc. (Zoom) today announced the next evolution of the Zoom Up Partner Programme, a holistic partner development and reward model that makes it easy for partners to pursue their ideal path to success with Zoom. This was unveiled at theZoomtopia Asia Pacific (APAC) Partner Connect, which also

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A New Chapter for Netcore Cloud in Malaysia

Leading global MarTech and Customer Experience company has been making major strides in Malaysia for the last decade. Marquee brands such as BonusLink, Photobook, Senheng App, and CakeRush have been successful in driving profitable growth backed by Netcore’s largest suite of Gen-AI-backed offerings. In yet another strategic move towards, strengthing

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Navigating Towards a More Inclusive Influencer Marketing Landscape

In a Marketing Magazine Asia article carried last month,  three Malaysian Indian influencers were interviewed to potentially uncover potential unconscious biases in branded influencer marketing campaigns, and how new ways could be explored to create a more inclusive and diverse influencer marketing industry as a whole. In this article, together

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WhatsApp chatbot platforms for e-commerce to transform your business

WhatsApp is the most popular messaging app in the world, with over 2 billion active users. This makes it a prime platform for businesses to reach their customers and provide them with a convenient and personalized shopping experience. In the fast-paced world of e-commerce, staying ahead of the competition and

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The AI Boost for Marketers

A Quiet Revolution and Its Unanticipated Benefactors Think about this: When refrigeration technology was first introduced, it was not the manufacturers who reaped the greatest rewards. Instead, soda titans like Coke and Pepsi emerged the unexpected beneficiaries. Fastforward to the mobile revolution, history repeated itself – withs device trailblazers like

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Netcore Unbxd named as a Leader in Commerce Search and Product Discovery

Netcore, an AI-powered Customer Experience & Personalisation platform for Ecommerce, announced its Netcore Unbxd ecommerce search solution has been recognised as a leader in Commerce Search and Product Discovery in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023. Pavan Sondur, Founder & CEO of Netcore Unbxd, reflected on

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Streaming TV’s identity crisis is getting exhausting

BY HARRY MCCRACKEN “It’s generally hard to make prices go up on the internet. Most of the time, the opposite is true.” In 2017, Robert Kyncl—at the time YouTube’s content and business operations chief—made that observation to me. The company’s then-new YouTube TV service cost only $35 a month (though its channel lineup

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10 Ways To Increase Customer Engagement In Ecommerce

When it comes to identifying the right customer engagement automation software for e-commerce business, it’s all about checking which one has the balance of features and price that fits into your budget. With folks around the world shopping from any device they fancy, the whole e-commerce game has taken a

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AI’s Transformative Influence on Media Landscape

By SYED MOHAMMED IDID, General Manager, Strategic Communications & Stakeholder Engagement, West Coast Expressway (WCE) and AI ChatGPT advocate The media and communication landscape in Asia, including Malaysia, stands witness to the multifaceted impact of AI. This article delves into the intricacies of AI’s role in content creation, audience engagement,

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