IPG Mediabrands’ Reprise launches digital auditing platform IPG Mediabrands Reprise unveiled the Digital Experience Audit, a digital auditing platform that is designed to measure overall performance and progress of client campaigns. DXA’s auditing process will allow clients to see the steps in the lifecycle of a campaign and review its
Entry-level packages from Telekom Malaysia (TM), TIME dotcom (TIME), Maxis, and Celcom are now priced below RM100 after the implementation of the Malaysian Communications and Multimedia Commission’s (MCMC) Mandatory Standard on Access Pricing (MSAP). The reduction of prices were put in motion after Minister of Communications and Multimedia, Gobind Singh
Google has announced the appointment of Marc Woo as the new Country Head of Google Malaysia. Marc replaces Sajith Sivanandan, who after nearly eight years here has moved into a new role as Head of Payments, Access and Next Billion Users, Google India. In his new role, Marc oversees Google’s
At the end of September, Facebook faced an attack on its computer network which exposed the personal information of nearly 50 million users. The breach was the largest in the company’s 14-year history. The attackers exploited a feature in Facebook’s code to gain access to user accounts and potentially take control
Entropia launches Elon, an omnichannel customer journey mapping platform Consulting agency Entropia launched Elon, an omnichannel customer journey mapping platform, a proprietary technology developed in house. Elon is expected to integrate the data footprint across campaigns, customer relationship management (CRM) website, eCommerce, customer service and in-store. This integration gives a
Disruptive innovation – a buzzword that many organizations have strive to achieve in this day and age, but what does it actually mean and why do organizations place copious amounts of emphasis on it? The term, coined by Clayton Christensen, describes a process of developing new products or services to
Fave and Grab, two of the leading O2O platforms in Southeast Asia, today announced a strategic partnership to accelerate growth for both platforms across the region. The partnership combines the strengths of Fave’s broad merchant network as well as its FaveDeals platform, with Grab’s large user base and growing ecosystem.
Exactly a year ago, on October 1, Johan Ishak was appointed as the CEO of Media Prima TV Networks. On October 1, Johan wrote his thoughts on it on his Facebook page. “Exactly a year ago I reported for duty at Media Prima Television (TV) Networks (MPTN). It has been
The company is already developing ad tech for the iPhone Whatsapp users Once again, Mark Zuckerberg has proven that Facebook has failed to protect our personal data with the recent 50 million data breach. Now the company has confirmed that ads will be filling up everyone’s favourite social chat app,
Painter, rock guitarist, creative crusader (also a Chartered Accountant and once PwC auditor), Johan Ishak may be a difficult man to define even though he has been CEO of Media Prima Television Networks (MPTN) for a year now. One thing Johan is not is shy. We hijacked him from a
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