Digital

Catcha Digital Berhad and Framemotion Studio today announced that they have entered into a strategic partnership, combining Catcha Digital’s industry-leading digital advertising solutions with FMS’s award-winning production capabilities in immersive digital experiences. FMS is an award-winning integrated consultancy specialising in the creation, design and delivery of immersive digital experiences across

Robots are here to steal your jobs with catastrophic impacts on careers across the content creation and marketing industry. Those are not the findings of the recent whitepaper on generative AI (GenAI) released by Malaysian-based content marketing agency, Content Nation, offering a compelling insight into the rapidly evolving GenAI content

Reddit will let “an unnamed large AI company” have access to its user-generated content platform in a new licensing deal, according to Bloomberg yesterday. The deal, “worth about $60 million on an annualized basis,” the outlet writes, could still change as the company’s plans to go public are still in the works. Until

OpenAI revealed a tool on Thursday that can generate videos from text prompts. The new model, nicknamed Sora after the Japanese word for “sky”, can produce realistic footage up to a minute long that adheres to a user’s instructions on both subject matter and style. According to a company blogpost, the

Omnicom Media Group Asia Pacific’s (OMG APAC) latest research titled ‘Unlocking Gamers in Asia Pacific’ reveals not everyone in Malaysia who plays games consider themselves to be gamers. Of the 1,000 respondents surveyed, 36% who play either do not consider themselves to be gamers or are unsure. This is even

Xiao Hong Shu, also known as XHS (pic above), is an up-and-coming social media platform that has caught the eye of many social media marketers. With over 2.6 million users in Malaysia alone, many are curious to see how it is set to impact. However, its’ strict focus on authentic,

Achieving subscriber scale remains important in the long run, but many streaming players in Southeast Asia have pivoted their focus to finding the right balance between expanding customer bases and generating higher average revenue per user amid mounting pressure to maintain healthy profit margins. “Revenue growth and cost optimization are

Google CEO Sundar Pichai has warned employees that more layoffs are in store at the search engine giant as it focused on new priorities, including artificial intelligence. “These role eliminations are not at the scale of last year’s reductions, and will not touch every team. But I know it’s very

Out of home advertising has become, without a doubt, the best turnkey solution to capture consumer attention in the most impactful way. Whether it be large-scale, one-off brand activations, such as Maybelline Sky High Mascara building takeover in the center of KL City Centre, or smaller promotions on bus stops,

In today’s day and age, it is crucial that businesses realise the importance of social media as an indispensable tool in the success and growth of their company. Content is everything and the foundation of building a reliable content strategy lies in a brand’s ability to reach the relevant audience