By Delani Philips We talk to the bubbly straightshooter Tiffany Tang, Marketing Director for Health & Hygiene at Reckitt Malaysia, Singapore and Vietnam. She says, “I didn’t start in marketing, I started in sales. I was a marketing HR graduate but unfortunately, I entered the workforce during the 1998 financial
By Delani Philips This is the amazing journey of Saki Goh, Senior General Manager of Marketing for Wipro Unza Malaysia Saki Goh is a new-age marketeer with a track record of turnarounds, double-digit growth, and multiple marketing awards for every brand she has led. She oversees the start-to-end marketing function
By Delani Philips This is the story of Hassan Alsagoff, the Regional Head of Marketing at Grab Malaysia. After he graduated with a business degree in marketing, Hassan immediately made a play for the big boys of marketing but fate, along with his appreciation for creativity, nudged him towards ad
After much rigorous think tank shortlisting and research, a two-month study of the nominees’ dossiers by Ipsos, face to face sessions with CEOs, and even an online popularity poll, we are now ready to celebrate the winners at the Malaysian CMO (Chief Marketing Officers) Awards 2023 Induction Ceremony. The sixth edition of
This year, a new format has been introduced. And a new purpose added fuel to the process – NEXT STOP: CEO. Marketing results are now measured against business outcomes, company performance and leadership metrics. This year, we strengthened our processes and criteria to encompass these growth values. Today’s CMOs lead
Recently, MARKETING Magazine hosted a talk for Malaysia’s top CMOs (Chief Marketing Officers) at the Royal Lake Club under the auspices of the global Marketing Academy. Supported by media solutions company Visual Retale, the closed event featured Marketing Academy CEO Sherilyn Shackell talking about the latest trends and the changing
By Marisa Ricciardi Founder, CEO & Managing Partner of The Ricciardi Group, a boutique B2B marketing agency focused on transforming marketing strategy into tangible business results. In fact, this is the cornerstone of our agency’s own philosophy. The connection between growth and bravery not only defines our brand positioning but
Here are some highlights from the 19th Annual CMO Summit townhouse session, where two leaders, Mary Dillon, executive chair and former CEO of Ulta Beauty and Michele Buck, President & CEO of The Hershey Company shared their experiences on the path from CMO to CEO….. “If you aspire to be
Here is a list of CEOs in Malaysia who started their careers in marketing: Dato’ Sri Mohammed Shazalli Ramly: He cut his teeth in branding and marketing at Unilever, BAT and Astro before coming CEO at ntv7, Celcom Axiata, Telekom Malaysia and Boustead Holdings respectively. Johan Dennelind: He had served
As we grow, the business of marketing is increasingly about the business of business. There is no question CMO (Chief Marketing Officers) and CEOs need to be close partners in order for business to succeed. CMOs nowadays lead transformation, bottom lines, long term business strategy, market expansion and more. They
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