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CMO Updates

“I’m always looking for new ways to rock the market.”

By Delani Philips Although Danny Hoh graduated with a degree in finance, he was always drawn to the world of marketing. As a young lad, he found part-time work at events, and fell in love with the vibrancy of the industry. “My personality and interests have always been better suited

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“We must strive to become the best versions of ourselves.”

By Delani Philips One day when little Amy was at a tailor with her mum and she flipped through some fashion magazines and was captivated by the impressive-looking women in business suits… She asked her mum who they were, and her mum replied, “office workers”. Amy didn’t know what that

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“Marketing is a business about people and insights.”

By Delani Philips When Datuk Lai Shu Wei graduated with a Bachelor of Science in Business Administration from Tri-State University in Indiana, he wasn’t really sure what he wanted to do for a career. As fate would have it, he landed a job at Lam Soon as a marketing executive.

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“I believe marketing is the heart and soul of an organisation.”

By Delani Philips The man in the news is Abdul Sani Abdul Murad, Group Chief Marketing Officer of RHB Group. For the past seven years, Sani has been overseeing all aspects of the company’s brand, media, consumer research, marketing strategies, programs, customer growth, and marketing operations. His efforts have helped

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“I’ve always wanted to do things no one else has done.”

By Delani Philips We shine the spotlight on Fernie Jasmine Abdul Ghani, Head of Group Strategic Communication & Marketing at Axiata. “I studied psychology as one of my majors and was intrigued that the power of words could influence the way people act. Marketing just seemed like a natural fit.”

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