By The Malketeer TikTok Creators Brace for Impact: Economic Fallout Looms Amid Looming US Ban TikTok, the global social media sensation with 170 million users in the United States alone, stands at a crossroads. A US Federal Appeals Court recently upheld a law requiring TikTok’s parent company, ByteDance, to sell its
By The Malketeer Old Meets New in Media’s Next Big Leap In a transformative move for the media industry, The Guardian Media Group (GMG) has announced the sale of The Observer, the world’s oldest Sunday newspaper, to Tortoise Media, an online platform known for its “slow news” approach. Established in 1791,
By The Malketeer Proposed Changes Spark Debate Over Censorship, Press Freedom, and Digital Rights When media groups and civil society coalition The Fourth for the Fourth (404) marched from Bukit Tugu to Parliament last week, it wasn’t a mere display of unity—it was a call to arms for freedom of the
By The Malketeer A Narrow Escape: Government’s Thin Margin in Bloc Vote In a dramatic turn of events at the Dewan Rakyat, the controversial Communications and Multimedia Act (Amendment) Bill narrowly cleared its Committee Stage reading with a slim majority of 19 votes. Government lawmakers scrambled to secure approval after the
By The Malketeer Mini-Markets, Mega Sales, and the Road Ahead: Retailers Are Adapting to New Challenges Malaysia’s retail industry has demonstrated remarkable resilience in 2024, posting a solid 3.8% growth in the third quarter despite persistent challenges. The Retail Group Malaysia’s latest November 2024 Report reveals a nuanced picture of consumer
By The Malketeer A Mega-Merger That May Burn Down the Digital Ad Ecosystem! In an era where technology giants increasingly dominate the advertising landscape, the recently announced merger between Omnicom and Interpublic represents far more than just another corporate consolidation. This is a strategic recalibration that signals a profound shift in
The Ham Report is an annual ranking based on the best of six awards shows hosted in Malaysia: The APPIES, d’Awards, Media Specialists Association Awards (MSA), Effies Malaysia, Kancil Awards, and Dragons of Malaysia / Asia. Published annually by MARKETING Magazine, it serves as a benchmark to guide marketers through
Out-of-home advertising is having a banner year, with OOH advertising revenue having increased by 3.4% in the second quarter of 2024, according to the OAAA. The rise of digital out-of-home (DOOH) is fueling this growth, largely due to technological advancements. Given all this momentum, it’s not surprising to see OOH
By The Malketeer Trimming to Transform: A Calculated Workforce Reduction In a decisive move that underscores the evolving landscape of communications, Edelman is reimagining its global strategy through a comprehensive restructuring that balances workforce optimisation with future-focused innovation. Edelman is set to trim 5.3% of its workforce, representing 330 employees, in
By The Malketeer A New Era of Sports Branding Begins Puma has appointed Adam&EveDDB as its global creative agency, signalling a transformative moment for the iconic sportswear brand. The partnership, sealed after a competitive pitch, promises to redefine Puma’s market positioning and consumer connection. The Power Behind the Pitch Julie Legrand,
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