Fishermen Integrated and Durex are continuing their mission of spreading awareness on the importance of practicing safe sex. The team recently rolled out #KitaKitaJe, a new sex education initiative focused on 18-to-24-year-old Malaysian public university students, in response to recent reports on the alarming rise of new HIV cases among
By The Malketeer Manglish Mishap: The Sign That Broke the Internet (and Decorations?) When a Malaysian hotel inadvertently became the talk of the town for its questionable use of English, the internet did what it does best—turned it into comedy gold. Hotel Holmes in Johor sparked viral hilarity on social media
By The Malketeer Rising Temperatures, Rising Appreciation Malaysia’s relentless heat isn’t just a challenge for the average person—it’s a formidable obstacle for e-hailing drivers and delivery riders who navigate the scorching weather daily. Often exposed to long hours of sun or rain, these modern-day frontliners play a crucial role in keeping
By The Malketeer AI and Private Equity Are Rewriting the Marketing World in 2025 As the dust settles from the Omnicom x IPG mega-merger, the marketing and media landscape braces for a transformative 2025. SI Partners’ Global M&A Insights Report 2024 unveils an accelerated trajectory for mergers and acquisitions (M&A) in
By The Malketeer AI, Asian Brands, and the Quest for Gen Z In a stunning display of digital resilience, Facebook is poised to break the US$100 billion ad revenue barrier in 2024, defying previous predictions of decline. The World Advertising Research Centre (WARC) reveals a narrative of transformation driven by unexpected
By The Malketeer Advertising Exodus: The Crippling Blow to Legacy Media Traditional media giants Astro and Media Prima are grappling with a tough 2024 as escalating costs and dwindling advertising expenditure (Adex) weigh heavily on their performance, according to Kenanga Research’s latest Sector Update report. Astro faces a dual blow of
By The Malketeer The Rising Tide of Opportunities – Malaysia Leads the Charge In a world where economic uncertainty has become the new normal, the Mastercard Economics Institute (MEI) shares a narrative of optimism for the Asia Pacific region. The 2025 economic outlook paints a picture of resilience, innovation, and strategic
By The Malketeer Rallying Millions to Cultivate Kindness and Promote Responsible Online Behaviour In a digital world rife with keyboard warriors and heated online debates, TikTok has taken a bold step to inspire Malaysians to pause, reflect, and #ThinkTwice. Launched in September, this groundbreaking digital literacy campaign has turned the tide
By The Malketeer A Game-Changer for AI in the iPhone Ecosystem Apple has officially entered the generative artificial intelligence arena, announcing yesterday a major update that integrates OpenAI‘s ChatGPT into its native apps, including the iconic Siri virtual assistant. This strategic move positions Apple to compete head-on with tech giants like
By The Malketeer Global optimism grows, but economic, technological, and social challenges loom large for Malaysians As we step into 2025, the global mood reflects cautious optimism. The Ipsos Predictions 2025 Report reveals that 71% of global respondents expect the new year to be better than 2024, a slight uptick from
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