By The Malketeer Most Marketers Mistakenly Equate “AI” with “Chatgpt,” which Operates with Preset Parameters Imagine sitting down at a Formula 1 car’s cockpit. Will you navigate the track with the precision of Lewis Hamilton or merely stall at the starting line? The car isn’t limited by its engineering but by
By The Malketeer Ipsos Survey reveals Rising Trust for some professions, but Politicians and Influencers struggle to gain Public Confidence In a year when public perception has shifted globally, Malaysia mirrors a trend of distrust in certain professions. According to Ipsos’ latest survey, released on 19 December, politicians take the unenviable
Pavilion Kuala Lumpur’s ‘Christmas Enchantment’ celebration unveils a dazzling 3D Augmented Reality (AR) Christmas Spectacle displayed across two giant LED screens at Pavilion Elite and fahrenheit88. From now until 25 December 2024, shoppers can experience the magic of Christmas featuring Santa and his reindeer, brought to life with immersive AR
Attention to all fans of Malaysian talent and creativity! Yes 5G is thrilled to be part of Calpis Soda One in a Million, Malaysia’s most iconic music competition making its highly anticipated return after a 15-year hiatus. With the electrifying theme “Uncap Yourself,” this collaboration celebrates the discovery of raw
Kingdom Digital is thrilled to announce its appointment as the creative agency of record (AOR) for EVA Air, the only 5-star Taiwanese airline rated by Skytrax and one of the World’s Top 20 Safest Airlines according to AirlineRatings.com. Since 2017, Kingdom Digital has been a trusted social media agency partner
Pos Malaysia Berhad (“Pos Malaysia” or “The Company”), the national post and parcel service provider, has achieved a significant milestone in its transformative journey as Group CEO Charles Brewer received the prestigious Forward Faster CEO Award 2024 in the Large Company Category from UN Global Compact Network Malaysia & Brunei
By The Malketeer A 26% Profits Nosedive leaves the Once-Unstoppable Brand Looking Vulnerable In a stunning revelation, Nike‘s returning CEO Elliott Hill has essentially admitted what industry insiders have been whispering for months: the sportswear giant has lost its legendary marketing edge. With profits plummeting 26% to US$1.2 billion in Q3,
By The Malketeer Cutting-Edge Technology Brings Unparalleled Realism and Creativity to Content Creation Google has raised the stakes in the AI video generation arena with the unveiling of Veo 2, touted as the most powerful video creation model to date. This new tool promises to redefine the boundaries of creativity and
By The Malketeer Asia Remains Key Growth Market for International Beer Brands: Asahi Super Dry’s Global Strategy could Ripple Across the Region Asahi Super Dry has appointed Havas as its new global creative agency. The decision, following a rigorous pitch process managed by consultancy AAR, marks a significant milestone for the
By The Malketeer Malaysia’s Digital Economy is Proving to be a Formidable Force The Department of Statistics Malaysia recently unveiled data that underscores this momentum, revealing that the Information and Communications Technology (ICT) and e-commerce industries contributed a staggering RM427.7 billion to the nation’s economy in 2023. The Digital Economy’s Dominance
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