When the festive season such as Chinese New Year (CNY) rolls around, Tiger Beer is known for organising grand launch events, to auspiciously kick-start the holiday. Despite not being able to organise physical events this year due to the COVID-19 pandemic, Tiger Malaysia brought the excitement to its media and
Interpublic has appointed Amit Sutha as EVP, Executive Director Global Business for its new creative practice, Mediabrands Content Studio (MBCS). Prior to this announcement, Amit was the CEO of the media agency, UM Malaysia and the creative agency he founded, Ensemble Malaysia. MBCS which was launched in November of last
The British Red Cross has partnered with TikTok, which has 800 million monthly active users to launch a First Aid Toolkit. The toolkit takes the form of a TikTok channel, @firstaidtoolkit and features videos of doctors teaching viewers vital first aid skills. The channel which was launched last week currently
Google announced that has officially completed its acquisition of Fitbit for USD2.1 billion despite the challenges it had faced in gaining necessary approval. “A clear pioneer in the industry, Fitbit built a vibrant community of more than 29 million active users by creating amazing wearable devices and immersive wellness experiences,”
Chief Executive of AirAsia, Tony Fernandes has commented that governments’ coordination of the COVID-19 pandemic has been ‘horrific ‘and that it is like nothing he’s ever ‘heard of’. Tony made these comments when speaking to BBC yesterday regarding a statement from the head of the International Air Transport Association (IATA)
After 25 years leading the local media and entertainment industry, Astro Malaysia Holdings Bhd is now on a new growth trajectory. We have heard of digital convergence and media convergence but it was only when I sat down for lunch with Henry last week that I grasped what Content Convergence
As your settle into the first Monday of the second MCO, we’ve got exciting news for our brands and agencies. The annual Experts’ Choice Awards, CNY TVC 2021 is officially accepting submissions! Starting today, up till 10 February, MARKETING Magazine will be accepting all local CNY TVC submissions from brands
Tan Kien Eng, CEO of Publicis Groupe/Leo Burnett Group Malaysia, will part ways with the agency on January 31. Kien is a Malaysian creative icon on the global stage who did not need Talent Corp tailing him, because he stayed faithful to Malaysia through the years. Not that Talent Corp has done
The Malaysia Book Of Records (MBR) has appointed Aaron Bong as its new Sales & Marketing Manager who will oversee all record applications coming through the organisation and lead a team of experienced record consultants in helping to give due recognition to deserving extraordinary Malaysians and brands. With MBR’s initial
Dashika, who is responsible for all of Microsoft’s internal and external communications in Malaysia up till the end of today, will be joining MDEC next week under the Brand, Partnerships and Digital Investments scope.
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