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Never reveal your age.

It always backfires. The ladies know something we men missed out the day we were born. It’s only human to pigeonhole someone. Sorry, but the truth hurts. Ask any lady. And once someone knows your age, they remember only one thing: whether you are younger or older than them. And

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Will 2021 be like 2020?

by Tony Savarimuthu – CEO, Dentsu LHS & Merdeka LHS Malaysia To put the current global crisis in perspective, by the end of January, more lives will be lost to the pandemic in the United States than the country’s military death toll in WW2 of 406,000. Notwithstanding the development of the

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mdec

Dashika Gnaneswaran appointed as head of newsroom for MDEC

Following up on our previous article, The Malaysia Digital Economy Corporation (MDEC) officially announced today the appointment of Dashika Gnaneswaran as Senior Manager, Newsroom.  In her new role, Dashika will support the Brand and Strategic Partnerships Department under the Digital Investments Division and report directly to Chief Marketing Officer and

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New key appointments at Celcom including Kamal Khalid as chief corporate and transformation officer

Celcom has announced the appointment of several key leadership positions, including Kamal Khalid who will be joining Celcom Axiata this February as chief corporate and transformation officer. Kamal will be providing leadership to the various corporate functions including legal, regulatory, societal development, sustainability, enterprise data governance and program management.  Previously,

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OP-ED: Mission Reinvent

In 2020, despite Covid-19, Singapore raised 25 times more capital for tech start-ups than Malaysia. Indonesia raised 22 times more; Vietnam, the Philippines and even Myanmar all eclipsed Malaysia – which only out-paced Cambodia amongst its ASEAN peers. By this measure, the institutions charged with modernising the economy – MDEC

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Here’s to the Oxymorons

By Sandeep Joseph New Year, Same Old Pandemic. The world itself and the world of marketing remain upended in 2021. What should we do, to tackle the uncertainty that guffaws in our faces? Here are three Oxymorons for this Year of the Ox. Brand-building is sacrosanct and price sensitivity matters

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Ex Ad man, Cantopop musician goes gourmet

Meet Elmo Lee, an advertising industry veteran who’s released seven Cantonese albums and is now taking on the food review world via YouTube. Elmo’s career in advertising began in the early seventies before he returned to Malaysia in 1980 and joined Wing Creative Advertising. It was during this time when

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2021 HERE WE COME!

We ask industry voices on what to expect in the age of the unexpected. We hope you find more answers than questions… FASTER, CHEAPER, BETTER. The customer journey has changed forever. Integration is now a verb, and marketers need tangible ways to make it a reality. Retail and e-commerce, technology

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