One of the largest classifieds marketplace platforms, Carousell Group announced the launch of Carousell Media Group, a full-service marketing platform that offers advertising solutions across Carousell Group’s family of brands – Carousell, Mudah.my, Cho Tot and OneKyat – in Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam. The
Despite the change in plans Malaysians are experiencing this Chinese New Year (CNY), brands and agencies have kept the festive mood up by continuously rolling out exciting campaigns. MARKETING Magazine always appreciates a creative and genuine campaign and today we take a look at one that is promoting togetherness while
Following a year-long engagement in 2020, Nobu Kuala Lumpur has formally renewed its contract with GO Communications for another year, which will be in effect through the end of 2021. The undertaking will see the agency continuing to bolster public relations and integrated communications support for Southeast Asia’s first Nobu
Blast from the past….the days when ad folk had fun. It was one of those Friday evenings at the Cheers pub in Bukit Damansara. The time when it was still a dingy old-style tavern run by a couple (I believe they were the Wongs) whose husband’s main passions were fishing,
While the COVID-19 pandemic has negatively impacted several industries, the rapid digitisation caused by the pandemic, the outdoor advertising also known as out-of-home advertising (OOH) industry was given a unique opportunity to showcase the dynamic creative capabilities of digital screens. Most recently, a report released by AIMs research revealed that
IPC Shopping Centre is kicking off its ‘Niu NiuNew Year’ campaign by serving the community in the ‘phygital’ space once more. Up till 21 February, shoppers can browse through exclusive deals on IPC’s Instagram and Facebook page and have them delivered through the mall’s and enjoy exclusive discounts as they
“The Mouldy Whopper” won the Film, Print and PR Grand Prix at the Epica Awards – an unprecedented hat-trick. Here’s how the campaign came about. The story of “The Mouldy Whopper” starts out a little like one of those movies in which a cool mastermind travels the globe hand-picking a
Edmund Lee General Manager Red Bull Malaysia Edmund Lee is the General Manager of Sales & Marketing at Red Bull Malaysia. He has 20 years of experience in FMCG across local and global roles with an extensive career across multiple Commercial and marketing functions including strategy, revenue growth management, customer
Facebook Inc said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads. This comes after companies including Coca-Cola Co and Starbucks Corp boycotted Facebook in July for not doing
The Malaysia Digital Economy Corporation (MDEC) disbursed RM 2.35 million worth of grants under the DCG 2020 (Budget 2020) and PENJANA Digital Content Grant (DCG), to 47 grant recipients from the SME and start-ups sectors70% of the grant recipients are from the digital creative content industry and the remaining 30%
Follow Us
