It’s pitching season which means agencies all around the world are preparing their digitally apt, mind-blowing and money making creative ideas to pitch to brands and organisations. But none of these elements mean anything when your presentation decks bore your clients before the big idea reveal. Making a pitch, possibly
In the early 2000s, Clinique, a subsidiary of the Estée Lauder Companies, was one of the most popular skincare and cosmetics brands in Malaysia. Positioning itself as the world’s first allergy tested, dermatologist-driven brand, Clinique penetrated the Malaysian market with effective marketing and advertising strategies. Prior to 2014, a chunk
Dentsu Malaysia today announces the appointment of Kien Eng Tan as Chief Executive Officer, effective 8 February 2021. Kien will report to Ashish Bhasin, CEO, dentsu Asia Pacific. Kien Eng Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon
Telekom Malaysia (TM) has appointed Shanti Jusnita Johari as its first Chief Marketing Officer in 7 years, effective 1 February 2021. Shanti will be responsible for the overall strategy, transformation and management of TM brand & marketing, customer experience (CX) and Touchpoints. Shanti comes into the role with 24 years
RAYMOND SIVA Chief Marketing Officer MDEC Raymond has over 23 years of experience in communications and marketing. He has conducted over 100 messaging workshops, talks spokesperson and crisis trainings across the region. He was appointed CMO of Malaysia Digital Economy Corporation (MDEC) in October 2019, overlooking brand marketing and partnerships,
iProperty.com Malaysia Sdn Bhd has appointed Shylendra Nathan as General Manager. Mr Shylendra will lead iProperty.com.my’s leadership team as David Mawer settles into his new role as Chief Operating Officer (COO) for REA Group Asia. Shylendra has a Master of Business Administration (MBA) from the University of Strathclyde, Glasgow and
Now in its third year, Astro Radio’s lifestyle and entertainment app SYOK is breaking new ground in engagement. Their tagline Everything Got sums it up: high-quality radio streaming, fun articles and videos, cool SYOKcasts, contests and an enviable range of content offerings on-the-go anytime, anywhere. Let’s unpack this…. Live Radio
Entropia, South-East Asia’s leading marketing services consultancy, has announced the addition of 32 new clients to its already impressive roster, all signed in a span of twelve months amid the pandemic. Tapping sectors such as e-commerce, telecom, automotive, online food delivery, banking, and more, Entropia won these clients, including majors
By Mark Tungate From the indie magazine scene in London to the founding of her production company Frenzy Paris, Elsa Rakotoson has combined talent, determination and a sure eye. It’s generally acknowledged that there’s a gender equity problem in the production field. There are not enough women producers – or,
As we head into Malaysia’s first festive season this year, the uncertainty from COVID-19 persists throughout the nation, impacting dozens of industries albeit differently. The Movement Control Order (MCO) 2.0 was implemented slightly over a month before the arrival of Chinese New Year causing those who celebrate by visiting or
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