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How programmatic accelerates digital OOH

By Remi Roques, GM Broadsign APAC. Across Asia, media owners are replacing traditional static outdoor billboards with dynamic digital displays. Digital increases the yield of a location, simplifies the assets’ management and opens the door to new advertising opportunities. As more and more out-of-home publishers add digital screens to their

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Rafiq Razali appointed Executive Director of Media Prima Berhad

Rafiq Razali was appointed as the Group Executive Director of Media Prima Berhad effective yesterday and will be reporting to the Group Managing Director, Dato’ Iskandar Mizal. Rafiq first joined Media Prima in 2016 as the Chief Executive Officer of REV Media Group (RMG) where he successfully implemented a business

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Marketing Trailblazer – Financial Services

ABDUL SANI ABDUL MURADGroup Chief Marketing OfficerRHB Bank Berhad Avid storyteller. Dynamic marketer. Inspirational leader. All fitting ways to describe Abdul Sani Abdul Murad, the Group Chief Marketing Officer of RHB Banking Group. A dynamic and well-liked figure in Malaysia’s marketing scene, Sani youthful vigour belies his 20 years of

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OP ED: Digital skills key to bolster workforce innovation

Article written by: Dr Sumitra Nair, Vice President, Digital Skills and Jobs Division, Malaysia Digital Economy Corporation (MDEC) As digital technologies have notably begun to play an even more critical role in the economy, it is  increasingly clear that there is a real need to prepare talents – newly graduated

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Dentsu wins Network of the Year at ADFEST 2020

Dentsu has won the Network of the Year for the fourth consecutive year with 39 Lotus Awards (3 Grande, 10 Gold, 10 Silver, 14 Bronze, 1 Innova Lotus, 1 Lotus Roots) at ADFEST 2020’s online award ceremony held on February 15, 2021. Dentsu Inc. Tokyo named the Agency of the

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