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Carousell Chooses Malaysia-based Supahands for platform personalisation

Supahands, the leading end-to-end data labeling partner for Machine Learning and Artificial Intelligence companies, has been selected by Carousell, one of the world’s largest and fastest-growing classifieds marketplace, to further enhance its customer shopping experience. Carousell is using Supahands to evaluate the search relevance algorithms for its Machine Learning models

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Putting the Heinz puzzle together

By Mark Tungate Jigsaw puzzles are mysteries waiting to be solved. Great detectives of the Sherlock Holmes variety are often depicted frowning over solo chess games. But actually they should be doing jigsaw puzzles: putting together those awkward shapes so the full picture can emerge. “The final piece of the

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Creative Sells

We got hundreds of readers thinking hard about which ad impacted them over the last two years. Even though it was hard to pick really good stuff that would shine on the global stage, considering an absence of memorable work, most readers were quick to nominate their own  work! I

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Best Marketer in e-Commerce Marketing

ANGELINA VILLANUEVAChief Marketing OfficerKFC Malaysia Ange, as she is popularly known, is one of the most astute, well rounded marketing professionals in the region today. She has been driving double digit growth consistently on her businesses. It’s not just her almost three decades of experience but the quality and breadth

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Pandan Social signs two-year contract with MPI Generali Insurans Bhd

Pandan Social will continue to serve as the social media marketing and advertising campaign agency for MPI Generali Insurans for the year 2021 and 2022. Through this contract extension, Pandan Social remains in position to improve MPI Generali Insurans’ online brand visibility, community engagement, and customer acquisition. Pandan Social will

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Petronas’ film campaign picks up Gold at Spikes Asia

Following recent wins at Adfest, regional TVC production network Directors Think Tank has clinched Gold in the Entertainment category at Spikes Asia for PETRONAS’ Land of Light Bulbs campaign. Directors Think Tank was also ranked as Asia Pacific’s top Production House of the Year by Campaign Brief Asia’s THE WORK

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