MARTIN VOONHead, Digital Brand ManagementRHB Banking Group A seasoned marketer with more than 17 years of experience across multiple disciplines (Advertising, brand management, CRM, digital marketing: SEO/SEM & social media, event/on-ground activation, etc.) for blue-chip brands such as AIG,Digi, Dutch Lady, Microsoft, UMW Toyota, Volkswagen and more. Martin possesses a
Dentsu launched its report, The Age of Inclusive Intelligence, today which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with
We have been told people hate ads – so the less ads we see, the better. I think that’s true of not just bad advertising, but of all things bad. We should learn how to make good ads if we want to make a living from advertising. We should acknowledge
By Mark Tungate Alexandre Hervé, ECD of Romance, explains how the respected French agency uses emotion to unite consumers. Once upon a time, before the pandemic was even a whisper and when the world was full of possibility, I had a long lunch with Alexandre Hervé, now co-founder and executive
Schrene Goh, EVP of Marketing at Pos Malaysia Berhad wins Gold for Marketing Trailblazer in Digital, presented by Visual Retale.
Your Maker, an advertising agency co-founded by creative Lee Tak Shune in 2018, is offering its services for free to one chosen business in an initiative called ‘Nak Kasi Cucuk Free Boleh‘? In a cheeky call to action playing off the COVID-19 vaccination programme that started in Malaysia last month,
The annual APPIES Malaysia Marketing Awards that honors the best marketing campaigns with outstanding success stories, as well as the people behind them, is officially accepting submissions for 2021. APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to
Advertising is as old as time; just that it was not called advertising then. Every company in the world needs to market itself to succeed. Every company. Permit me to say it again: every company. As an industry, we stimulate commerce (read economy) and growth. And behind this engine of
The Corona crisis has been dominating our lives for almost a year now. But despite lockdowns and vaccines, there is no real relief. A symbol that reminds us of this every day is the unloved face masks. Everyone would love to tear it to pieces – or worse. Advertising agency
By Mark Tungate The Digital Grand Prix at the Epica Awards was a staggering multi-player interactive game…on a dating app. Senior writer Reilly Baker and senior strategist Miné Cakmak of 72andSunny collectively answer our questions about Tinder’s “Swipe Night”. How and when did the idea for the project first surface?
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