US director Spike Lee will head the jury at the Cannes Film Festival in July, organisers said yesterday, making him the first black person to take on the role. The feted New York film-maker was supposed to perform the function at last year’s event, but it was cancelled due to
Dentsu international officially launched the brand new iProspect around the world as a game changing digital-first end to end media agency. In Malaysia, the iProspect team has partnered with over 90 other markets to collectively define a new era in media and be the first agency to offer performance driven
The Daily Telegraph wants to link some elements of journalists’ pay to the popularity of their articles, an email seen by the Guardian reveals, in a plan said to have “alarmed and dismayed” staff who fear it will “seriously warp our editorial priorities”. An email sent by the editor, Chris Evans, last
Death by Twitter. Tweeters had a field day recently when Burger King ran a full page ad in the New York Times to mark International Women’s Day. The provocative headline ran alongside an announcement of their H.E.R. (Helping Equalize Restaurants) scholarships to support women chefs. Even though the body copy
YouTubers in Malaysia who are under the YouTube Partner Program will be required to pay taxes to the United States starting later this year and it could be as early as June. The Partner Program allows content creators to generate income from ads as long as they have more than
Double wins for Raymond Siva, Chief Marketing Officer of MDEC at the Malaysian CMO Awards: Special Mention Silver Award for Best Marketer in Event & Experiential Marketing, presented by Visual Retale. Gold for Best Marketer in Social Media Marketing presented, by Visual Retale.
(or why your media budget needs to be scientific and data-driven) Historically, media budgets are set by precedent. At some point, in a brand’s history, they were set as a percentage of sales, typically 1-2%. Then media budgets become Michelangeloesque, namely carved in stone, beautiful and immutable. Clients budget the
Sutapa BhattacharyaGM, Strategic Communications & Branding TNB Sutapa is an experienced Strategy, Branding and Communication professional and award winning Brand Marketer with 25 years of demonstrated history of working in the marketing and advertising industry across countries, cultures and marketing disciplines. She is skilled in Digital Strategy & Marketing, Market
Anti-Corruption movement RasuahBusters is rallying an entire nation to the shocking realities before us. It started as a personal awakening. Driven by a sense of hopelessness that is enveloping our beloved country. A disease that was eating up the country and robbing it of its deserving future. The scourge of corruption at
Procter & Gamble partnered with leading e-commerce platform in Southeast Asia Shopee, to launch its latest campaign, as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes, by fostering a sense of joint responsibility within the household,
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