Marketing agency Iris London together with director The Queen and production house, Fresh Film, worked on delivering Starbucks UK’s latest is an impressive and fun film edited from a single take. According to Shots, a global film-focused platform dedicated to creativity in the advertising space, “There were a bunch of
The celebration of Ramadan is about spirituality, togetherness, and reflection but also provides an opportunity for brands to create lively advertising campaigns and build cultural relevance. With more than 1.9 billion people celebrating Ramadan globally, the season offers advertisers exciting opportunities to develop their ideas and expand their reach. However,
Apps form a part of our everyday life. From catching up with our friends to playing games, watching films, investing in stocks and banking, there’s not much we do without them. But what price do we pay for the ease they offer? Recently Apple updated their privacy policy, giving us
Local FinTech startups HeyAlfred and Pod are collaborating in launching a campaign titled ‘Simpan Challenge’ to encourage better financial habits among Malaysians by challenging them to save RM 1,000 in 30 days, in time for Hari Raya. HeyAlfred is a start-up that was developed in early 2019 in response to
A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES Malaysia 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns. Now in its fifth year, APPIES Malaysia is distinctly
Etika Group achieves another year of success as they were conferred the Global Best Employer Brand Awards 2021 at the 15th Employer Branding Awards’ hybrid-virtual event held in Mumbai this year. With three years of being awarded the Asia’s Best Employer Brand award from 2018-2020, the Group intends to aim
MAGGI’s recent “Sajian Dikongsi, Kebahagiaan Dirai” Chinese New Year (CNY) campaign, which was part of the company’s Corporate Social Responsibility (CSR) initiative has raised RM 118,000 for more than 11 elderly care homes across Malaysia. The campaign which was run in the form of a contest received over 1.18 million
By Greg Paull, Co-founder and Principal, R3 Every year, the CEOs of some of the world’s biggest consumer packaged goods (CPG) companies present annual results and go-forward strategies at a conference hosted by the Consumer Analyst Group of New York. This year’s reports have been unique due to the pandemic.
Jovina Tan Siew Ching, Vice President & Head of Group Marketing for Taylor’s Education Group wins Gold for Best Marketer in Customer Experience Marketing, presented by ENTROPIA, at the Malaysian Chief Marketing Officers (CMO) Awards.
According to Singaporean smartphone and web-based marketplace, Carousell, there has been a notable increase in bicycle sales on the platform since the fourth quarter of 2020, and the trend has sustained in the first two months of 2021. A total of 63,345 transactions were made in Hong Kong, Malaysia and
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