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The transformation of TRAPPER

A tale of guts, growth and humble glory. It is not often that a Malaysian-owned advertising media company that has fought its own battles and faced economic crises, still stands to tell its story… This is in essence the colourful odyssey of a growth engine called simply Trapper. An engine

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Wrapping up IWM with Sledgehammer women

For the past four (4) weeks, MARKETING Magazine has been featuring one professional women from the industry as part of the month-long ‘Challenge Accepted’ feature series in conjunction with March’s International Women’s Day. To wrap up the series for the last Monday of the month, we are featuring the women

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FCB Malaysia wins Quaker Oats

PepsiCo Malaysia has appointed FCB to handle a major festive campaign for its Quaker Qats brand that’s scheduled to run for Malaysia later this year. FCB secured the win following a competitive pitch which saw a number of agencies take part. Melinda Ong, Marketing Manager PepsiCo Malaysia said “FCB’s idea

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Astro retains financial stability amidst next transformation phase

Astro Malaysia Holdings Berhad continues to report strong financial standings in its fourth quarter of the financial year which ended on 31 January 2021 despite the recent lockdown. Looking at its q-o-q comparison, the following were highlighted in statement issued by Astro: • Revenue stable at RM1.11bn   • PATAMI resilient

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Best Marketer in Loyalty & Engagement Marketing

Shazlina Mohd SuffianEVP, Group Corporate MarketingMaybank Shazlina was a CMO of the Year Award winner in 2019 for Sustainable Brand Marketing and has over fifteen years regional experience in marketing communication, corporate branding and sponsorship management. She is adept at building relationships, developing opportunities and finding efficiencies. Started career with

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Oriental Daily to cease printing and move fully online, say sources

One of Malaysia’s Chinese-language newspaper, Oriental Daily, will be ceasing its print newspaper after printing its last edition on April 16. The 18 year old daily newspaper will be making a full shift to digital, said sources. According to Malay Mail, a potential retrenchment exercise involving at least 60 staff

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