The most healthy mindset for any marketer working in the industry today is scepticism, according to Bob Hoffman, aka the Ad Contrarian. “We’re living in a fantasy land. Being a sceptic makes you a better marketer,” he said, talking at the Festival of Marketing: The Bottom Line, as reported by
Media icon Datuk Seri Wong Chun Wai’s tenure as Advisor has been extended by the company’s board. The board of directors, which met on Wednesday, backdated his contract to Jan 1, 2021. It is understood that Wong’s two year term, which ended on Jan 1, was left uncertain during the
LBB’s Addison Capper speaks to the founder of BBH and co-founder of The Garage Soho about the future of ad industry awards, the meaning of effectiveness in 2021, and why funny ads don’t win big anymore AME Awards, the effectiveness focused award show from New York Festivals, has partnered with
As the season for The APPIES Malaysia Marketing Campaigns Awards 2021 gets into full swing, we have been receiving many requests from contenders who missed out last year. One of the concerns has been that last year was a difficult year for all, and hence an abnormal one when it
Full service web agency, Thoughtbubble UK is partnering with APPIES Malaysia for the much awaited APPIES Malaysia Marketing Campaigns Awards 2021. The agency specialises in engineering awards platforms and is working with APPIES Malaysia to create a seamless experience for APPIES award submissions and online judging. APPIES Malaysia is an annual
This is self-introspection time and a season Malaysians welcome with open hearts, year in year out: Ramadan and Raya. Astro trained their lens on this coming festive season to share some insights on how smart brands can leap ahead, especially after a long hiatus because of you know what. Brands
I don’t care what my friends say. Most of all, I don’t care what Tan Yew Leong thinks. I wanted a bicycle. Not one of those featherlight plastic contraptions with 21 gears that go nowhere. I wanted a bicycle with a left brake for quick stop, and a right one
Prominent digital technology and enterprise industries figure Yasmin Mahmood is stepping down as Pos Malaysia Bhd’s chairman with effect from April 1 after having served a two-year term. In a statement today, the postal delivery service provider said the company had appointed one of its current board members, Syed Faisal
Fishermen Integrated continues its creative streak with its latest campaign for Nando’s Malaysia. The two-time Golden Kancil winner recently staged a series of surprise online “Workout-bombs” by Barci, Nando’s popular mascot, which took place during several group workout web video calls. These online “hijacks” were carried out to promote the
Fernie Jasmine Abdul GhaniHead, Brand & CommunicationsAxiata Group To call Fernie a trailblazer is definitely an understatement. Her record of firsts is only surpassed by her unstinting pursuit of the next big marketing revolution. Her legacy of first-to-market products for Maxis, including WiFi, 3G and Blackberry spurred her to bigger,
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