Four-day work week – this phrase has gained a fair amount of traction especially since alternative working arrangements became more common since global lockdowns due to COVID-19. Amid the debates surrounding the four-day work week policy, Australia-based affiliate marketing platform, Commission Factory, says it can attest to marked improvement in
Wednesday was his last day at Telekom Malaysia and yesterday Datuk Lai Shu Wei started a brand new day at Sime Darby Property Berhad as their Chief Marketing & Sales Officer, reporting to the Group MD. At TM, as VP and head of marketing for unifi, he also doubled up as
Japan attracts travellers from all over the world. Among inbound Japan travellers, however, no European countries rank among the top 40. In fact, the number of European travellers to Japan are less than half those of China or even Thailand. Reasons include high travel costs, language barriers and the physical
Kenn Wee Khaw has been appointed as the Head of Advertising for Viu Malaysia, starting yesterday. In this new role, Kenn will be managing Viu’s Malaysian market while heading the sales team for media buy and sponsorship. Prior to joining Viu, Kenn was appointed as the sole Sales Lead for
Shirley NewHead of MarketingTaylor’s Education Group Shirley is a strategic leader.Known for her fierce and focused approach towards the overall brand vision, conceptualising and driving marketing activities towards a single mission of achieving the leadership position and strong growth for brands. Shirley, with more than 15 years marketing experience, is
H&M has officially confirmed its partnership with Zalora as H&M’s ecommerce partner in Southeast Asia covering Malaysia, the Philippines, Singapore and Indonesia. The partnership is set to reach 400 million consumers across the four countries. While the partnership for the Malaysian market was announced today, it debuted in the Philippines
1. Starbucks Malaysia Advertised as a dish close to every Malaysian’s heart with a new twist, Starbucks Malaysia yesterday posted the image above with the title “coming soon”. While the idea of being able to get a venti sized nasi lemak along with your morning coffee seems like a fantastic
Pos Malaysia is joining forces with Grab, Parkson, St John Ambulance of Malaysia and sports marketing agency, Living Minds to lend an assist to the Malaysian government’s COVID-19 vaccine rollout. This initiative comes as vaccine registration rates among Malaysians remain slow. According to Code Blue, National Covid-19 Immunisation Programme Coordinating Minister Khairy
PCCWs leading pan-regional OTT video streaming service, Viu, has achieved remarkable results in Q4 2020 according to a report from AMPD Research, a subsidiary of Media Partners Asia (MPA). The report revealed that Viu ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia*
By Simon Dale, Managing Director, Adobe Southeast Asia The growth in the use of digital channels driven by COVID-19 saw consumers flocking online as countries lock down in a bid to contain the spread of the virus. While companies that were more mature in their digital transformation were able to react
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