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Cadbury Loses Royal Warrant After 170 Years

By The Malketeer  A Regal End to a Historic Partnership  Since 1854 For nearly two centuries, Cadbury‘s association with the Royal Household has been a mark of pride, tradition, and prestige. Granted its first Royal Warrant in 1854, the iconic confectioner symbolised the sweet connection between British craftsmanship and royal favour.

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Initiative Wins Volvo’s US$500 Million Global Media Account

By The Malketeer  A Strategic Recalibration After 25 Years with WPP’s Mindshare Volvo Cars, known for its meticulous engineering and a steadfast brand identity, has taken a monumental step by reshaping its media agency partnerships after 25 years. In a landmark move, the automaker has awarded its global media account—valued at

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A Bold Vision for Malaysian Cinema

Astro Shaw has long been a trailblazer in the Malaysian film industry, but now, it is setting its sights on a grander vision that will redefine the future of entertainment. The Astro Shaw Cinematic Universe (ASCU) aims to be a groundbreaking initiative that not only captivates fans but creates lasting

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Editor’s Note: Planned Obsolescence and Malaysian Brands.

Planned obsolescence, the deliberate strategy of designing products with limited lifespans, is a concept that has quietly shaped industries in Malaysia. What is Planned Obsolescence? Planned obsolescence refers to designing products that fail, become outdated, or lose functionality within a predetermined timeframe. The goal is to encourage repeat purchases and

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Trump’s TikTok Twist: Why the App Could Stay in the US—For Now

By The Malketeer  Trump’s Record-Breaking Campaign Strategy on TikTok President-elect Donald Trump’s surprising remarks about TikTok have sparked a wave of interest, leaving many to wonder if the controversial app will remain operational in the US. Addressing a crowd at the AmericaFest gathering in Phoenix, Arizona, Trump noted the app’s role

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Malaysia Named Asia’s Safest and Most Relaxing Holiday Destination

By The Malketeer  Malaysia has achieved a remarkable milestone by being crowned the safest travel destination in Asia, according to the Holiday Relaxation Report by wellness and meditation retreat platform, Book Retreats. The report also positions Malaysia as the 20th most relaxing vacation destination globally, showcasing the country’s growing reputation as

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