By The Malketeer Unlocking New Growth Opportunities by Tapping into GrabAds’ Retail Media Network In a strategic move that signals the growing importance of retail media networks in Southeast Asia’s digital marketing landscape, consumer health giant Reckitt has inked a landmark partnership with GrabAds, marking one of the most significant non-food
By Kunal Sinha Retailers and brands across Asia are embracing AI at an unprecedented speed, and this is leading to improved customer experiences and increased sales. A recent survey conducted by Forrester on behalf of Appier revealed that 56 percent of respondents from the retail sector in Asia Pacific have either implemented,
By The Malketeer Advancing Every Individual Towards Becoming Catalysts For Change In a refreshing departure from traditional national day celebrations, Dentsu Malaysia partnered with Axiata Group Berhad to unveil “Malaysia’s Hidden Heroes,” a compelling Merdeka 2024 campaign that turned the spotlight on extraordinary yet unsung Malaysians who have quietly elevated the
By The Malketeer A Strategic Partnership Poised for Global Impact In a seismic shift that signals Honor’s ambitious global expansion plans, the Chinese smartphone giant has awarded its coveted global media account to GroupM, marking one of the biggest media wins of 2024. The deal, valued at approximately USD250 million, sees
By The Malketeer The Turning Point for Media: From Competition to Collaboration The media industry has long been built on competition—fierce, relentless competition. But as we move into 2025, it’s clear that survival will depend on a different approach. Collaboration, not rivalry, is the key to unlocking new revenue streams
On close examination, it appears most instruction on AI is focused on the user. Simple folks, newbies, wannabe ad youths, GenGPT (you made that up. Ed.) are told, quite rightly, ask the right question because the wrong question would give you a wrong answer, ‘rubbish in, rubbish out’ as was
Astro’s latest event, Astro Universe Upfront25, on 1st October 2024 at the One World Hotel in Petaling Jaya, unveiled a powerful vision for the future of media and marketing – one that aims to empower brands, agencies, and marketers to achieve greater success in 2025. A case for Content, Creativity,
By The Malketeer A Visual Feast Transforming Fleeting Life of a Tiny Insect into an Endearing 24-Hour Race to Experience Everything Vienna Offers In a world where tourism ads often default to picture-perfect postcards and generic city montages, Vienna’s latest campaign dares to be different by celebrating… death? But before you
By The Malketeer A Playful Response to a Very Serious Problem Where a Phone is Snatched Every 6 Minutes! The British capital of London is in the grip of a phone-snatching mega-crisis, with a device stolen every six minutes. Creative agency JOAN London saw this as an opportunity to raise awareness
By The Malketeer Adobe’s New AI Tools Set to Transform Photoshop, Illustrator, and More! In a groundbreaking move that’s set to reshape the creative industry, Adobe has unveiled a suite of AI-powered features across its Creative Cloud applications. This latest update isn’t just another incremental improvement – it’s a complete paradigm
Follow Us
