By The Malketeer Cultivating The Hidden Power of Employee Influencers In an age dominated by digital marketing, the influencer economy has reshaped consumer engagement. But for brands in Malaysia, it’s time to rethink the influencer playbook. Instead of chasing after celebrity endorsements or Instagram stars, companies can leverage a goldmine of
By The Malketeer Why the Ultra-Rich Now Value Experiences Over Status Symbols In a world where wealth was once defined by flaunting extravagant items, today’s ultra-high-net-worth individuals (UHNWI) are charting a new course. According to the Havas Media Network’s revealing study, “Memory Makers,” UHNWIs are almost three times more likely to
By The Malketeer How Long Is Too Long For A Goodbye Hug? Dunedin International Airport’s latest quirky move to limit farewell hugs to just three minutes has sparked a heated worldwide debate, leaving people wondering—how long is too long for a goodbye embrace? The airport’s decision, intended to keep traffic
The Shout Group’s growth momentum continues with five new clients added to FCB SHOUT’s roster of clients. Headlining the wins is its appointment by Japanese beauty brand Kao Malaysia who has entrusted FCB SHOUT to handle key campaigns for 2025. Kao Malaysia’s Marketing Vice President, Tan Poh Ling and Category
By The Malketeer Parliament Told About Malaysia Airlines’ Technical Woes In an era where brand reputation can nosedive faster than a plane in turbulence, Malaysia Airlines finds itself navigating through particularly stormy skies. With a staggering 18 Air Turn Backs (ATB) in 2024 alone—surpassing last year’s total of 13—the national carrier
By The Malketeer Dom Pérignon’s Masterclass in The Art of Scarcity Marketing In an era where brands chase growth at all costs, one luxury icon just demonstrated the ultimate power move: choosing to make absolutely nothing. Dom Pérignon’s bold decision to skip its 2023 vintage isn’t just about wine – it’s
By The Malketeer Confronting Telegram Online Harassment in University Spaces – UM Students Take a Stand In the digital age, anonymity can be both a shield and a weapon. The current controversy surrounding the “UM Confessions” Telegram group at Universiti Malaya serves as a stark reminder of how quickly online spaces
By The Malketeer For a Brand Synonymous with German Reliability, this Incident Could be a Significant Reputational Blow In a stark reminder of how even global giants can stumble, Volkswagen Financial Services (UK) has been slapped with a £5.4 million (RM31.5 million) fine for failing to treat vulnerable customers fairly. But
The annual Malaysian Media Conference (MMC) is running its 20th edition this Friday, October 25 at the Eastin Hotel. The landmark event, themed The Turning Point, tackles the pressing issues in Malaysia’s advertising media landscape. Malaysia’s media scene has witnessed phenomenal growth in digital, retail media networks, Out-of-Home and Connected
By The Malketeer As the newly appointed APAC Regional Director, The One Club for Creativity, Tay Guan Hin brings decades of agency experience and a passionate vision for the region’s creative future. In an exclusive interview with the Marketing Magazine, he shares his insights on nurturing talent, embracing technological change, and
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