By The Malketeer How a Festive Shopping Trip Turned into a Life-Changing Lesson on Kindness and Empathy All it takes is an accidental, fateful stumble on a festive shopping trip that can dramatically alter lives. This Deepavali, Astro‘s short film “Marupakkam” (The Other Side) reminds us all of the far-reaching impact
Tenaga Nasional Berhad (TNB) is back with a much-awaited Deepavali film, offering audiences a heartwarming celebration of tradition, love and light. “Arulini, Shining Star” features the true story of Arulini, who recently found success at international singing competitions. Coupled with an inspirational backstory and bubbly personality, it’s no surprise that
By The Malketeer When You’re As Recognisable As Tesco, Sometimes Saying Less Says More In a daring display of brand confidence, Tesco has launched a revolutionary outdoor advertising campaign in the UK that’s turning heads and challenging traditional marketing rules. The supermarket chain has taken the unprecedented step of completely removing
By The Malketeer Dublin’s Shadow People – Making The Invisible Visible In the heart of Dublin’s Temple Bar, as the city slept, a powerful statement was being made. Under the cover of darkness, a team of creatives worked through the night to install what would become one of Ireland’s most talked-about
By The Malketeer Anticipated 20-30% Reduction in Traditional Advertising Spend Across European Markets Volkswagen‘s announcement of massive German layoffs and plant closures isn’t just an automotive industry story—it signals a seismic shift that could reshape global marketing budgets, agency relationships, and brand positioning strategies across the automotive sector. Marketing Budgets in
By Kunal Sinha There is a prevalent belief in business that tiny brands are destined to stay small. With their extremely limited resources, achieving significant growth seems more challenging than the average 45 year-old conquering Mount Everest. But just as the 45-year old can climb a mountain with the right
By The Malketeer A Catalyst For Development In The Regional Cybersecurity Ecosystem In a bold move that signals a significant shift in the Asia Pacific cybersecurity landscape, BlackBerry Ltd has unveiled its regional headquarters in Malaysia’s tech corridor of Cyberjaya. The development marks a strategic repositioning of the former mobile phone
By The Malketeer True Progress Begins With Embracing One’s Inner Light In a world where authenticity often takes a backseat to conformity, PETRONAS‘ 2024 Deepavali short film “Shine Together” emerges as a powerful reminder that true progress begins with embracing one’s inner light. The 4-minute-40-second masterpiece follows young Lakshman’s journey from
IPG Mediabrands, the media holding company within the Interpublic Group of Companies, in partnership with Big Tree, Redberry, Seni Jaya & Vistar Media, hosted ‘Beyond Boundaries’, an event dedicated to exploring the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ was held on Wednesday, 23rd
In a celebration of the Festival of Lights, CelcomDigi showcases the power of connection and technology in their heartwarming short film, Inbam. Produced by the collaborative efforts of One Team—Naga DDB Tribal and M&C Saatchi—this film honours the connections that keep traditions vibrant. Set against the backdrop of Deepavali, Inbam
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