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By The Malketeer Set to Amplify Indomie’s Appeal Across More Than 100 Countries  Legendary instant noodle brand, Indomie, has enlisted K-pop sensation NewJeans as its first-ever global brand ambassador in a new “Oh My Good! It’s Indomie” campaign, aimed at winning over a younger, international audience. This dynamic partnership represents a

By The Malketeer Politicians Must Look at these Campaigns as Guiding Light, that True Power Lies Not in Divisiveness But in Compassion and Solidarity As Malaysians celebrate the Festival of Lights, it’s brands—NOT politicians—that are illuminating the path to a more unified, compassionate, progressive and joyful Malaysia. The 2024 Deepavali campaigns

THE DASHING PUBGM Cup has successfully broken the record for the longest PUBG Mobile gaming marathon with a 32-hour non-stop competition held at Encorp Strand Mall. Running from 25th to 27th October 2024, this groundbreaking event engaged gaming enthusiasts, and e-sports fans across Malaysia. The marathon, which featured a prize pool

By The Malketeer Lead the Ignorant Out of Darkness with Love and Light-Heartedness In an era where brands often stumble when addressing sensitive social issues, a Malaysian creative team has masterfully transformed a racist stereotype into a powerful message about love and understanding this Deepavali. From Bogeyman to Viral Hit: The

By The Malketeer Maybank Beautifully Sums It, “The Light Within Us Is Meant To Be Shared.” Malaysia is a land of endless celebrations, a mosaic of cultures where each festival, be it Deepavali, Chinese New Year, or Hari Raya, brings communities together. And with each celebration, there’s one tradition that has

By The Malketeer Celebrating Love, Connection, and Small Acts of Kindness, Thanks to  a Security Guard’s Simple Gestures In a world of high-budget productions and glossy festive ads, MCIS Life has brought a refreshing and heartfelt story to this year’s Deepavali celebration with a video inspired by a simple, joyful moment