By The Malketeer Audience-Focused Strategies Will Drive Not Only Survival But Thriving Growth For years, “content is king” was the mantra guiding digital publishers. But as AI evolves and privacy shifts redefine data collection, publishers are realizing it’s their audience—not just content—that holds the real power. By developing stronger, direct
By The Malketeer Can Southeast Asia’s Internet Economy Keep Up with Inflation and Competition? Southeast Asia’s digital economy is showing signs of fatigue, with online spending set to grow just 15% in 2024 — the slowest rate since at least 2017. As inflation and rising interest rates force consumers to
IPG Mediabrands maintains its position as the leading media network on RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands as an agency group leads the evaluation with a total of 38 points, 4 points ahead of the closest network. Initiative (including BPN) ranked #1 with 22 points, assessed with a
An afternoon of conversations we never had, with leaders most of you never met. Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024. Limited seats: [email protected] [button size=”medium” style=”primary” text=”RESERVE SEATS NOW” link=”https://marketingmagazine.com.my/shop/marketing/advolution-2024/” target=””]
Media Prima Bhd has appointed veteran newsman Jasbant Singh as its group managing editor effective Nov 1, with Farrah Naz Abdul Karim to serve as his deputy. Jasbant, who was FMT’s managing editor for three years, will head Media Prima’s news and current affairs division in his new role, overseeing
By The Malketeer How AI is Shaping the Future of Search Without Leaving a Chat Conversation In a bold move set to shake up the search landscape, OpenAI has introduced a real-time search feature within ChatGPT, creating fresh competition for industry giants like Google and Microsoft. Announced last Friday, ChatGPT’s
By The Malketeer Ogilvy Continues its Winning Streak as “Global Network Of The Year” for Four Consecutive Years In a remarkable demonstration of creative prowess, WPP has secured its position as the “Holding Company Of The Year” at the 2024 London International Awards (LIA), while its agency network Ogilvy continued
By The Malketeer The Minister cautions that “Freedom Without Boundaries is a Freedom that Invites Disaster” In a move to address the growing concerns over online crimes and harmful content, Malaysia’s Communication Minister Fahmi Fadzil has announced that the government will not censor the internet under the upcoming social media
By The Malketeer Time For Marketers To Adopt A More Granular, Data-Driven Approach Beyond Broad Urban-Rural Generalisations In a revelation that challenges conventional wisdom about urban living costs in Malaysia, the newly launched Basic Expenditure for Decent Living Indicator (PAKW) by the Madani government has unveiled unexpected patterns in household
By The Malketeer Proposal Built Around 5G-Advanced (5G-A) Technology, Representing the Next Evolution In 5G Capabilities In a bold response to losing the second 5G network tender to U- Mobile, telecommunications giant Maxis has highlighted its technical readiness and extensive infrastructure that could have accelerated Malaysia’s 5G rollout. The company’s
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