By The Malketeer From Elephant Encounters to Empire Building In an era where purpose-driven narratives dominate brand storytelling, Great Eastern‘s latest campaign, ‘The Great You’, has unearthed extraordinary tales of transformation across Southeast Asia. From a Malaysian artist turning wildlife encounters into global conservation efforts to a Singaporean sustainability pioneer impacting
By The Malketeer Lion City Takes An Innovative Counter-Terrorism Messaging Approach In a bold move to revolutionise counter-terrorism communication, Singapore’s Ministry of Home Affairs (MHA) and VML have launched interactive films on TikTok that transform how Singaporeans engage with national security messaging. Breaking Away from Fear-Based Messaging The campaign, which went
With an affordable price tag starting at RM4.90 and Oppa-Approved Brews Tealive, Malaysia’s leading lifestyle tea brand, is thrilled to announce the official launch of K-Coffee, a brand new category of Korean coffee drinks that are Oppa Approved and designed to take Malaysia by storm. The highly anticipated K-Coffee by
By The Malketeer Watch Any Group of Preschoolers, And You’ll See Uninhibited Creative Expression In today’s hyper-competitive landscape, where Havas research suggests 80% of brands could vanish without anyone noticing, creativity isn’t just a nice-to-have – it’s your very survival. Yet many organisations in Malaysia, like the rest of the
By The Malketeer End of An Era With Over 100 Million Units Produced Since 1958 In a move that signals the shifting gears of automotive history, Honda Motor Co. has announced the culmination of a 67-year legacy. The company’s legendary Super Cub 50, the world’s most-produced motorcycle, will cease production in
By The Malketeer What Your Brand Can Learn From 11.11’s Unstoppable Success In the high-stakes world of retail marketing, few dates command as much attention as November 11. What started as Singles’ Day in China has morphed into a global shopping phenomenon that makes Black Friday look like a casual afternoon
By The Malketeer The Power of Nurturing Deep Brand Equity and Resilience In an era where attention is a scarce commodity, US President-elect Donald Trump’s 2024 campaign offers Malaysian marketers valuable lessons in brand resilience, strategic messaging, and audience engagement. Despite political divides and controversies, Trump’s campaign exemplified robust marketing strategies
By The Malketeer Malaysia is a Crucial Market for Businesses Expanding Both Regionally and Globally In a power play that’s set to reshape the region’s communications landscape, WE Communications has planted its flag in Malaysian soil through local powerhouse Chase Advisors. The move, announced yesterday in Kuala Lumpur, isn’t just
Trapper Group continues to rock & trend upwards. It has now secured 3rd place in the category of Best Media Agency in Malaysia according to the October 2024 RECMA report. Trapper shares this accolade with two other network agencies and maintains its proud heritage as THE only recognized local Agency
By The Malketeer Master These 10 Essential Trends – From Generative AI To The Creator Economy – Or Watch Your Brand Get Left Behind The latest Kantar Marketing Trends 2025 report has identified the 10 crucial trends that will define success in the years ahead. 1. Generative AI’s Hidden Dangers:
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