By The Malketeer Global Consolidation Push Mars Inc. has launched a comprehensive global review of its agency partners, excluding creative, in a bid to consolidate its marketing services. The review, expected to conclude in 2025, spans media planning and buying, commerce, social media, brand public relations, and influencer marketing across the
By The Malketeer The Forgotten Billions: A Public Call to Action with Creative Campaigns Finance Minister II Amir Hamzah Azizan disclosed that out of RM17 billion in unclaimed money handed over by various companies to the Accountant General’s Department, a staggering RM12.8 billion still awaits its rightful owners. This update, presented
By The Malketeer Havas and the Perils of Progress: Navigating the Reputational Minefield of Fossil Fuel Contracts The advertising and PR world is facing a serious reckoning. Global communications giant Havas‘ recent warning about the reputational risks of servicing fossil fuel clients is a stark admission that the industry can no
In a keynote speech at the World Out of Home Europe Forum in Milan last week entitled “All digital – All Good?!” Schmalzl said that digitization is driving the growth of Out of Home advertising but warned against neglecting the potential of Classic (static) OOH. “Over the last years, the
Strategic Asia Marketing Alliance (SAMA) today marks a significant milestone in Asia-Pacific’s (APAC) creative industry, launching its Malaysia and Singapore chapters at Golden Screen Cinemas (GSC) Mid Valley. Following a successful debut in Indonesia, this expansion underscores the Alliance’s commitment to hyperlocalisation, a strategy vital for brands seeking to resonate
By The Malketeer When Going Viral Crosses the Line featuring Exaggerated, Sexually Suggestive Gestures and Double Entendres A Penang donut seller’s creative attempt to go viral with a sexually suggestive video has backfired spectacularly, drawing widespread condemnation from the public. The vendor’s viral clip—featuring exaggerated, sexually suggestive gestures and double entendres—has
By The Malketeer Challenging Economic Headwinds The Malaysian Automotive Association (MAA) has reported a 4% decline in new vehicle sales for October 2024 compared to the same period last year. Total industry volume (TIV) reached 69,859 units, down from 76,173 units in October 2023. The association noted that passenger vehicle (PV)
By The Malketeer Fast Internet, Affordable Living, and a Thriving Tech Scene Are Luring Global Talent The digital age is reshaping how and where work gets done, and Malaysia is seizing the opportunity with its DE Rantau programme, an initiative introduced in 2022 to position the country as a premier digital
By The Malketeer Additional Fees for Sharing Plans Outside Households Add to Consumer Costs Netflix subscribers in Malaysia are facing an increase in their monthly subscription fees, effective immediately. This change impacts all plans available in the region, marking a significant shift in the pricing landscape for streaming services. Price Jumps
In the rapidly evolving landscape of digital marketing, brands are increasingly leaning on influencers and social commerce to connect authentically with audiences and drive sales. Shereen Wong, Chief Growth Officer at Xamble Group Limited, said that influencers and social commerce are becoming progressively more crucial in nurturing lasting consumer relationships
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