Over the years, many have tried to create the ultimate fast food fusion: combining the classic flavours of a cheeseburger with the shareability of a pizza. In theory, this is the holy grail of fast food. So when Domino’s Malaysia wanted to create their version of the cheeseburger pizza, they
By The Malketeer Brewing a Storm: The Perfect Blend of Challenges Facing Starbucks in Malaysia Once the darling of urban coffee enthusiasts in Malaysia, Starbucks is now staring at a cold reality. With 50 out of 408 stores temporarily closed, a potent mix of boycotts, evolving consumer tastes, and rising competition
By The Malketeer Wrong Cop! Woman’s Bribe Backfires at Woodlands Checkpoint in Epic Mix-Up: What Marketers Can Learn from this Fiasco When Singaporean driver Wang Xiping found herself in a jam at Woodlands Checkpoint, she made a move that turned a traffic violation into a three-week stint in jail. Her misguided
The Kancil Creative Festival Conference 2024 is back to inspire those in the creative and marketing ecosystem at a one-day symposium style event, with the theme “Make It Happen”. Organized by the Association of Accredited Advertising Agents of Malaysia (4As), the event is comprised of 14 separate sessions including engaging
By The Malketeer A Step Backwards? The Return of Licence Renewals Concerns are brewing in Malaysia’s media landscape as rumours swirl about potential amendments to the Printing Presses and Publications Act 1984 (PPPA). Media rights groups, including the National Union of Journalists Malaysia (NUJM), the Centre for Independent Journalism (CIJ), and
By The Malketeer How a Toyota Became a Toy Yoda and Marketing’s Greatest Facepalm Moment In the hallowed halls of marketing blunders, some are simply costly; others ascend to mythic status. Buckle up (or rev your lightsabers) for the story of how one restaurant’s ill-conceived prank sped directly into a courtroom
I consulted for her briefly when she started MediaBase and saw that she was no nominal media person; she had innate creativity. I helped her craft the MSA Awards during its maiden year and was inspired by her hunger for setting standards of excellence. Whenever Margaret thanked anyone, she had
It is with deep sadness that we announce the passing of Margaret Lim, a true icon of Malaysian media and advertising, often hailed as the “Dame of Malaysian Media.” Margaret passed away on November 14, 2024, after suffering a stroke late last week. She leaves an irreplaceable void in the
By The Malketeer Unleashing the Power of AI for Advertisers to Create Dynamic Marketing Content In a move poised to reshape the landscape of digital advertising, TikTok announced that its generative AI-powered Symphony Creative Studio is now available to marketers worldwide. This strategic expansion is bolstered by a landmark partnership with
By The Malketeer Question of Fair Access, Choice, and Potential to Rein in one of the World’s Most Powerful Tech Player In a significant development on November 14, UK consumer rights group Which? unveiled a nearly £3-billion legal claim against tech giant Apple Inc. The claim, representing millions of UK customers,
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