By The Malketeer Congregation of Industry Luminaries at the Royal Selangor Club, Dataran Merdeka In what promises to be an enlightening December afternoon, six of marketing’s most innovative minds are coming together at the Royal Selangor Club at Dataran Merdeka to share their insights on what lies ahead in 2025. Professor
Dentsu today announced the launch of its 2024 CMO Navigator, Media Edition – a global study of over 1,900 CMOs in 13 countries. This latest installment in the Navigator series follows the Creative and CX editions and features a significant focus on APAC, with 29% of respondents representing Australia, China,
Leo Burnett Kuala Lumpur was named Agency of the Year at the Kancil Awards 2024, Malaysia’s premier creative awards competition, while Heineken Malaysia Berhad was awarded Advertiser of the Year. Directors Think Tank was once again awarded Production House of the Year and The Rec Room was named Audio Production
By The Malketeer A Game-Changing Partnership to Inspire Global Travellers Trip.com, a global travel giant, is soaring to new heights in Southeast Asia with a landmark partnership with Meru Utama Sdn Bhd (VGI Airports) for an extensive brand campaign at the Kuala Lumpur International Airport (KLIA). This collaboration positions Trip.com as
On December 6, I’ll be setting off on an incredible journey. One that promises to reshape the way we think about marketing. It’s not every day that you’ll find yourself in the company of some of the most creative and forward-thinking young minds in the industry. The line-up? Nothing short
By The Malketeer As Marketers Weigh Loyalty Against Risk, X Promises a Turbulent Comeback Elon Musk’s US$44 billion acquisition of X (formerly Twitter) was a gamble that’s now shaping up to be pivotal in the new U.S. political landscape. Following Donald Trump’s Presidential win and Musk’s enthusiastic support of his campaign—including
By The Malketeer X’s Advertising Revenue Plummeted from US$4.5bn in 2022 to Just US$2.2bn in 2023 In what industry analysts are calling a self-inflicted wound of historic proportions, X (formerly Twitter) appears to be leaving billions in potential advertising revenue on the table, even as its social media rivals enjoy unprecedented
By The Malketeer High Stakes Race for Kantar Media: Windfall for WPP Group A billion-pound auction is intensifying as private equity heavyweights vie for ownership of Kantar Media, the renowned company behind the UK’s TV ratings data. This highly watched sale could bring significant gains to its part-owner, global advertising giant
By The Malketeer CelcomDigi’s New Gold Standard of Workplace Wellbeing: Employee Mental Wellbeing is our Strategic Priority CelcomDigi Berhad has clinched the first-ever ISO Psychological Health and Safety at Work certification, sending a powerful message about the importance of a modern workplace culture in Malaysia. Beyond Physical Safety: A Holistic Approach
Alliance Bank Malaysia Berhad (“Alliance Bank”) today announced the top 13 finalists for its highly anticipated 2024 BizSmart Challenge Accelerator Edition. These thirteen trailblazing businesses have been selected after a rigorous process of filtration involving 593 innovative applicants, 4 days Accelerator Programme and Business Coaching, 2 days of Business Pitching,
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