Marketing transformation agency GrowthOps Asia and leading marketing technology (Martech) company Anchora have joined forces to complete three significant projects for Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and FlyFirefly. These projects have improved MAG’s marketing capabilities, enabling a more personalised and data-driven customer experience. Under the
Tenaga Nasional Berhad, Malaysia’s largest energy provider, will partner Chariot Agency, an affiliate of Naga DDB Sdn Bhd, as its main advertising agency and Pulse AMC as its media agency. This strategic partnership represents a significant step forward in Tenaga Nasional Berhad’s mission to enhance brand presence and customer engagement
Ascential plc, the specialist events, intelligence and advisory company has entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Effie will (subject to regulatory approval) join Ascential’s LIONS Division, which champions creative marketing that matters, driving growth through creative, effective marketing. Effie
She Speaks Power, an initiative by Naga DDB Tribal, to create a platform for female collaboration and learning, is thrilled to announce the launch of its latest endeavor, the IMPACT Mentorship Program. This program is specifically designed to support female founders of new and small businesses, providing them with essential
Springboarding from a 39-year old legacy, Naga DDB Tribal, one of Malaysia’s largest marketing communications and brand strategy agencies, is propelling its creative leadership to the next level. Leveraging on a growing suite of in-house capabilities, specialist services from its sister agencies within the Foetus Group (Holding company of Naga
Effective August 1, 2024 Caryn Loh has been appointed as Chief Operating Officer of Health & Beauty Asia, in addition to her current role as Managing Director of Watsons Malaysia. Caryn will also manage Watsons Taiwan. She was appointed as Regional Exclusives Director at Watsons International in October last year. Caryn joined Watsons Malaysia in
By The Malketeer Digital Advertising Giants Unite In a seismic shift for the digital advertising industry, Outbrain announced its plans to acquire Teads, the global omnichannel video platform, in a deal valued at approximately US$1 billion (RM4.5 billion). This strategic merger promises to create a powerhouse in the open internet advertising
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has been appointed Digital & Social Agency of Record (AOR) for 100PLUS Malaysia following a competitive pitch process. The appointment of MBCS sees the agency running full service digital campaigns and providing alongside always-on social media management for 100PLUS,
Chariot Agency, a leading name in innovative advertising solutions, is proud to announce the promotion of Gillian Yap to the position of General Manager. This appointment marks a significant milestone in Gillian’s illustrious career and reaffirms Chariot’s commitment to excellence and leadership within the industry. Gillian Yap joined Chariot Agency
By The Malketeer Extensive Creator Base of Over 3.5 Million Content Producers In a strategic move to enhance its influencer marketing capabilities, French holding group, Publicis, has announced the acquisition of creator marketing agency, Influential. The deal, expected to be finalised by late August, will provide Publicis with access to an
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