By Mark Tungate Ask any creative to name their idol and there’s a good chance they’ll say “Bill Bernbach”. At the tail end of the 1940s, Bernbach left Grey Advertising with his colleague Ned Doyle, and they went into business with Mac Dane, who had barely started his own small
By Mark Tungate If agencies don’t win an Epica Award, they can’t blame the jury. The Epica Awards are judged only by journalists, not creatives, so there’s no bias or politics. Jurors can’t even vote for work from their own country. So it’s nothing personal – only the best work
“And The Winners are” was the cover story for MARKETING WEEKENDER Issue 306 By Raihan Hadi What a year it’s been so far! This year we received almost 2,000 votes in our annual reader’s choice for the best Merdeka/National Day TVCs/videos. We are proud to share the 10 choices made
“The Road To Milan” was an APPIES Asia Pacific 2016 Gold winning campaign, created for MasterCard Vietnam by Digital Arts Network (DAN), Singapore. For a country like Vietnam where cash is king, MasterCard needed to come up with a campaign that would encourage people to do more card transactions. Here’s
BBH Asia Pacific (Singapore) won Gold for their campaign “Adviser Connect: virtual hook ups for insurance advisers” at the APPIES Asia Pacific 2016. Campaign Synopsis NTUC Income’s life insurance business for the 35 and under segment was stagnating despite leading in relevant brand equity scores. Analysis revealed its smaller adviser
This is our last call for votes for the MARKETING Magazine Expert’s Choice Awards 2021 – Merdeka TVC Edition. The overwhelming number of people coming in to vote for their favorite Merdeka TVC’s this year is very encouraging for the creative professionals behind these TVC’s, and we would like to
BBH Asia Pacific (Thailand) won Gold for their campaign “Worst Face Scenario” at the APPIES Asia Pacific 2016. Campaign synopsis: Vaseline Men is an established facial grooming brand in Thailand with an equally established face moisturizer business. However, the low penetration of male face moisturizers meant that the single most
The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing
Satellite communication services premium supplier, MEASAT Global Berhad (“MEASAT”) has appointed Trapper to be its integrated marketing agency on record for their first consumer brand, CONNECTme NOW. Trapper is selected to handle the integrated marketing communications that includes brand and creative services, digital, social, media solutions, and PR management. The
“A Drive Back In Time” was a Gold winning campaign by Publicis Singapore at the APPIES Asia Pacific 2016. Presented by Sidhaesh Subrah, Account Director as Publicis Singapore, the campaign recognised Singapore’s 50th anniversary as the brand offered an immersive, virtual reality experience through a mobile app called the “SG50 Time Machine”
Follow Us
