Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network. Featuring in the television commercial (TVC) about the concept of nature like freshness, Kriti is seen as
“More freedom in job-hunting hair” is one of the esteemed GOLD winners of the APAC Effie Awards this year. The Gold winning campaign for Pantene, a brand of Procter & Gamble, was created by Grey Tokyo. Besides winning Gold, the campaign clinched the titles for Brand of the Year, tied
McCann Worldgroup Asia Pacific today released insights on the mental health of the region to mark World Mental Health Day (celebrated annually on 10 October). Drawn from three of the network’s recent Truth Studies – the Truth about Culture & Covid-19, the Truth about Gen Z and the Truth about
With “Dettol, coining a new cultural currency for hygiene in India”, we come to end with our Gold winning campaign features from APPIES Asia Pacific 2016. This campaign for Dettol, a brand of Reckitt Benckiser India, was created by McCann Worldgroup India. It was their third Gold winning campaign at
Pepsi has been recognised by the Malaysia Book of Records for its ground-breaking first-ever Augmented Reality (AR) Concert in Malaysia, brought to life by Entropia, part of Accenture Interactive. Offered exclusively for consumers of Pepsi Black Raspberry, the concert received overwhelming response from consumers and fans during the limited period when
GIGPLE, (a play of words involving gigs and people) aims to address one of the largest growth segments in the Gig Economy – Marketing and Communications. The platform connects gig workers who have a skill set in this area to some of the regions most exciting established and upcoming companies.
Lion & Lion has appointed Wai Sim Liew as Business Director of Malaysia to oversee the creative agency’s client servicing in the market. In her role, she will oversee the client service department to further build on the agency’s dedication towards helping ambitious brands unlock growth. As per Lion &
With “The Emotional Trailer” McCann Worldgroup struck gold yet again at the APPIES Asia Pacific 2016, this time from Melbourne. This was another great example of achieving success through connecting and engaging with the audience. Campaign Synopsis MIFF is a foreign language film festival. Due to the increasing mainstream cinema
“McDelivery: How Predictive Logic can sell a lot, lot, lot more hamburgers” was a Gold winning campaign of APPIES Asia Pacific 2016, created by Tasseologic Inc. for McDonald’s Singapore. This campaign is another example of how disruptive innovation in integrated marketing communications can lead to growth and success. Campaign Synopsis:
A new consulting agency that calls itself “FLAWED” is bound to be intriguing. Especially when the operation, based in China, says its goal is to work with “immature” and “pandemic native” brands. The consultancy is the brainchild of Karen Ge, head of strategy at FRED & FARID Shanghai. The network
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