Pitchblack Partners of New Zealand won Gold at the APAC Effies 2021 for their stunning meatless burger campaign for Burger King NZ, aptly named “Rebel Rebel, How Could They Know?”. The campaign was first launched in early 2020 when Burger King came up with their first plant-based burger that tastes
With over 300 clients and a network spanning 15,000 influencers, Malaysia’s leading influencer community spearheaded by Nuffnang Sdn Bhd under the Netccentric Limited Group is committed to creating social impact through its vast ecosystem (team pic above). The company is collaborating with Animal Projects & Environmental Education Sdn. Bhd. (APE
Ladder, the company offering flexible life insurance in minutes, is announcing the launch of its first brand campaign on the heels of a $100M fundraise. Developed in partnership with AdAge’s 2020 Newcomer Agency of the Year FRED & FARID, and directed by award-winning director and costume designer Casey Storm (of
“4 Second Reviews” is a campaign for Hyundai Australia created by AnalogFolk Australia that clinched a Gold Effie this year at the APAC Effie Awards. AnalogFolk Australia was also the only local independent agency to nab the accolade. ‘4 Second Reviews’ commenced in 2019 to launch the new Hyundai Venue.
Spikes Asia opens entries for the 35th edition of the Spikes Asia Awards and announces the integration of the prestigious Tangrams Awards and the launch of the new Strategy & Effectiveness Spike, in response to the evolving correlation between creativity and effectiveness. The Spikes Asia Awards, Asia Pacific’s top award
RECMA has recently updated their latest research on media agency performance in Malaysia and based on its October report, Trapper is reported to have achieved the best progression agency of the Malaysian market over the past 3 years. Trapper is one of Malaysia’s largest independent media agencies, founded 20 years
It seemed like only yesterday when British games studio Double Eleven opened their doors in Kuala Lumpur. Now, almost two years later, the company is expanding even further in Malaysia. The award-winning game developer and publisher is investing £1 million (US$ 1,359,755) in a new 12,500 sq ft office in KL and is
Project AgroBanking is the Grand Effie winner of Effies APAC 2021, created for United Commercial Bank and ACI Logistics by Grey Bangladesh. Besides winning the Grand Effie, Project AgroBanking clinched two Gold awards and a Silver for Positive Change Social Good – Brands (Services), Business & Marketing Disruptors and Small
“Naming The Invisible Pakistanis” is a Gold winning campaign from this year’s Effies APAC Awards in the category for Positive Change Social Good – Brands (Services). As far as brands can go to bring positive changes for social good, “Naming the invisible Pakistanis” hits all the right spots as it
Popular Netflix show Squid Game is a hot topic on everyone’s lips, and it’s still trending in Malaysia, with many brands riding on the show’s hype for an instant connection with their audience, as did clients of Entropia – Telekom Malaysia’s Jiran and Petronas Dagangan Berhad: Jiran Telekom Malaysia’s hyperlocal
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