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Mindshare announces new leadership for Malaysia

Mindshare Group Malaysia, an agency of GroupM, has announced the promotion of Sheila Shanmugam as their CEO, to oversee Mindshare, mSix and Neo. Shanmugam was formerly the Managing Director of m/Six. Sheila will be reporting to Chanchal Chakrabarty, Chief Executive Officer of GroupM Malaysia, as well as to Helen McRae,

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r3 media creative

Diversity: from Agency to Ads

Despite greater levels of awareness around diversity and inclusion in media and marketing, 40% of advertising agencies in Southeast Asia never see specifications for diversity in client briefs, according to a report by independent global marketing consultancy R3. The report titled “Diversity: From Agency to Ads” draws on a survey

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