FCB Malaysia has chalked up another win as Malaysia’s leading mineral water brand passes over its creative duties to the agency. The appointment came as a result of a credentials presentation and subsequent follow-up discussions between both client and agency on the ambitions for the brand. On why FCB was
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative
The statistics of women who were abused during COVID-19 in a case study of 1,692 people aged 20 and over in Bangkok and surrounding provinces, collected from October 17-23, 2021, revealed that 53.1% of women experienced verbal violence (ridiculing, insulting, cursing), followed by family neglect (35.0%), humiliating and exposing each
Malaysia’s leading social influencer and content marketing platform Nuffnang, which is owned by ASX-listed Netccentric Limited, continues to grow from strength to strength with each passing year. The company is renowned for providing engagement and ambassadorship opportunities to global brands through its large pool of influencers, key opinion leaders, celebrities
Global marketing consultancy, R3, has been ranked the #1 marketing consultancy in China and Southeast Asia in an independent report released by the investment intelligence company China Insights Consultancy (CIC). The report covering independent marketing consulting across Southeast Asia, China and the United States found that R3 leads in share
In their continuous efforts to offer Malaysians better, stronger and faster connections, internet service provider TIME dotCom together with their digital agency Fishermen Integrated, deployed their “Kabel Besar” to solve all your internet woes. “Kabel Besar” is a double entendre that promotes TIME’s 100% Fibre Cables, as well as Malaysia’s
In a fresh development, publishing group Agency Asia Media has added the Fashion Week Asia domain to their liquidation of media assets auction beginning Monday. In an exclusive with Marketing Magazine’s Harmandar “Ham” Singh, the publisher of Agency Asia Magazine, Richard Henderson, announced that in a last-minute decision, he had rolled the valuable
Following a media pitch, Nestlé has appointed GroupM Malaysia’s OpenMind and IPG Mediabrands Singapore’s Thrive to manage media strategy, planning and buying duties. Called in July this year, the media review involved a re-examination of ways to manage media strategy, planning and buying in line with the aggressive growth of
Young Spikes Malaysia 2021 is all systems go this week where those 31 years or younger from creatives, marketers, digital, PR and media race against time to answer a customised brief. This is a unique chance for the young ones in our business to gain recognition and make their mark on the
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative
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