Publicis Groupe reinforces its commitment to clients’ transformational growth through two senior appointments across Creative and Strategy. Emir Shafri has been named Chief Creative Officer and Andrew Michau has been named Chief Strategy Officer for Publicis Groupe, both of which are internal promotions that take effect immediately. Emir Shafri will
Take a look at the major account wins by creative and media agencies in Malaysia and the Asia Pacific from October 2021, courtesy of R3 Worldwide. Find out who, won what in the tables below: Creative Agency Month Account Area BBH Oct Mini China DDB Oct Polestar – social retainer
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has launched a new campaign for pet food company ProDiet. The Kami Nak 100% Makanan Laut! (We Want Real Seafood) campaign launched with a teaser and film shot from the perspective of cats demanding real seafood from their
Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, today announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardization to the programmatic Over-the-Top TV (OTT) and
When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring work from across APAC. Are you a strategist, planner or brand marketer who is curious about creative
Integrated Communications Consultancy, Ruder Finn Asia, announced today the appointment of Adeline Phun to General Manager of Ruder Finn Malaysia. With over 19 years of strategic communications experience, Adeline will oversee Ruder Finn Malaysia’s operations and be responsible for expanding the firm’s integrated services and reinforcing reputation and crisis management
Ogilvy Consulting, the global growth and innovation arm of Ogilvy, has launched its Sustainability Practice in Asia to help clients shape sustainability priorities and solutions in the region. The new practice will be headed by Andy Wilson, who joins Ogilvy from BBDO, and will report to Jerry Smith, CEO of
SEEK Asia, the holding company for multinational career platforms JobStreet and JobsDB, was recently recognised at the Dragons of Asia Awards Programme for its effective marketing campaigns held throughout the region. The Dragons of Asia is a prestigious international marketing awards programme based in Sydney, Australia and sees contestants from
The Epica Awards have just announced the preselected entries for the 2021 competition. Over the past few days, the unique jury of editors and senior reporters has watched and analysed over 3000 pieces of work. The Epica Awards thank all the agencies, production companies and clients who took part. Every
Central Force International Sdn Bhd – an established Malaysian research firm, since 1996 – has been collaborating with Media On The Go from Singapore, to deliver audience impressions data for out of home (OOH) media in Malaysia. The absence of reliable audience data is driving OOH media owners to seek
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