Wunderman Thompson launched the 8th edition of ‘The Future 100: 2022’ on January 19, 2022, their annual essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar. The Future 100: 2022 from Wunderman Thompson’s futurism, research and innovation unit, Wunderman
How can a brand campaign stand out during the Olympic Games? For such a regularly asked question, BBDO Shanghai and worldwide Olympic and Paralympic insurance partner Allianz presented an uncommon answer with the jointly created the campaign “The Strength to Move Forward”. Many brands and agencies have created various
The celebration of Chinese New Year has not been the same for everyone since the pandemic hit in 2020. This 2022, we find Malaysians hoping with a sense of renewed optimism, that the Year of the Tiger will be a year to make up for lost time and opportunities. Seeing
“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. To fulfil this, CIMB partnered with advertising veterans, BBDO Singapore, known for their longstanding reputation and out-of-the-box philosophy. The agency was tasked to push CIMB
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions already. The window closes at 5 p.m. Monday, 31st January 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to
Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, have launched a new brand campaign for Colgate Philippines to highlight that true optimism is not just about smiling through adversity. It’s about having the courage to take action – no matter the challenge. The campaign is part of Colgate’s
Guinness, Malaysia’s favourite stout, kicked off the festive celebrations over Christmas by reminding fans that the best gift to give loved ones is time spent together. Selected fans who shared a throwback photo or video and their wish to have a Guinness Christmas were rewarded with exclusive giveaways for them
The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is officially accepting submissions! Starting today, till 5p.m., Monday, January 31, 2022, MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted the best
In a special retail insight paper, Ogilvy examines how during the height of the pandemic, shopping habits pivoted to online at lightning speeds uncovering demands on retailers that only those with efficient operations, and flexible technologies could keep up with. But as vaccination rates increase around the world and pandemic
dentsu Malaysia has selected Hivestack, the leading independent global ad tech company as its programmatic Digital Out Of Home (DOOH) partner in Malaysia. This allows clients of dentsu agencies (Carat, dentsuX, iProspect) to programmatically activate digital OOH inventory leveraging the Hivestack DSP via Private Marketplace (PMP) deals. and marks the
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