ARCHIVE

ARCHIVE

Agencies

perodua cny 2022 spin marketing magazine asia

A Peranakan tradition becomes inspiration for Perodua and SPIN

Prosperity is a concept often explored in Chinese New Year films. This year, Perodua chose to highlight a unique Peranakan tradition – that of opening the main door first thing on Chinese New Year day to usher prosperity into the home. Interestingly, the Baba Nyonya community is so particular about

Read More

Invictus Blue’s Abhishek Bhattacharjee joins Publicis Groupe Malaysia

Invictus Blue‘s chief digital officer, Abhishek Bhattacharjee, is joining Publicis Groupe Malaysia as managing partner, media. In his new role, he will report to Neil Hudspeth, CEO, Publicis Groupe Malaysia and global client lead, Asia Pacific. Bhattacharjee joined Invictus Blue in 2018 when it was still known as Zenith Media Malaysia. The

Read More
astro cny 2022 marketing magazine asia naga ddb tribal

Astro shines a light on the plight of local performance artists

When businesses, artists and performers were hit by pandemic lockdown restrictions, most struggled to make ends meet with the limited support they received. As a company that cares about cultural issues, Astro is raising awareness on the challenges of local Chinese performing artists through its festive campaign. Astro kicked off

Read More
naga ddb alvin teoh fatt cny 2022 marketing magazine asia

Getting “Fatt” with Alvin Teoh this Chinese New Year

An Exclusive Interview with Raihan Hadi It goes without saying that Naga DDB Tribal is one of the most consistently creative agencies in the region, a true exemplar for the industry. Creative work, especially on occasions like the Chinese New Year, requires a union between humour and common sense to

Read More

Ogilvy promotes Arvind Srivastava to Chief Strategy Officer for Asia

Ogilvy announced today that Arvind Srivastava has been promoted from Chief Strategy Officer, Ogilvy China, to Chief Strategy Officer for Ogilvy Asia, with immediate effect. Srivastava will take on the role previously held by Benoit Wiesser who will be relocating to Europe to be closer to family. Chris Reitermann, Co-Chief

Read More

Submitted your CNY TVCs yet? Voting starts in 5 days!!!

The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions and time’s running out! The window closes at 5 p.m. Monday, 31st January 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand

Read More