Edelman has brought Jamshed Wadia onboard as Vice Chair of Digital in Asia Pacific, overseeing the firm’s growing Digital practice and Edelman Studios operations in the region. Wadia will report into Global Chair of Digital, Tristan Roy, and APAC President & CEO, Stephen Kehoe, and takes over from Matt Collette,
Alfagift, the digital arm of Alfamart providing retail shopping experience and membership benefits both online and offline, has partnered with MoEngage to deliver a seamless, and more intuitive connected retail experience for customers. Through the partnership, Alfagift has seen a 45% increase in monthly transacting customer base and a 75%
Popular air-conditioning manufacturing company Daikin has rewritten the origin story of Chinese New Year in their CNY short film. Of all the holidays, the most awaited Chinese New Year is coming again! But do you truly know the reason why we celebrate Chinese New Year? Of course you should! Every
Have you started voting for your favourite CNY TVCs yet? There is only a week left for you to decide the TOP 10 Winners for the MARKETING Magazine Experts’ Choice Awards CNY TVC Edition 2022! Entries have been submitted by some of the best creative agencies and brands of Malaysia,
As with the rest of the world, Thailand has been vastly impacted by the COVID pandemic since the beginning of 2019. The busy and buzzing streets of Bangkok packed with locals and tourists going about their lives turned empty and grim with social distancing, affecting millions of families that rely
It is the Year of the Tiger and the voting period has officially begun for MARKETING Magazine’s Experts’ Choice Awards CNY TVCs Edition 2022! Entries have been submitted by some of the best creative agencies and brands of Malaysia, and it is now up to our expert readers to select
New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled “The Worst Feng Shui Master” released on January 10, 2022. Inspired by trademark icon Julie who personifies the spirit of hope and confidence,
Malaysia’s largest electricity utility, Tenaga Nasional Berhad (TNB) is renowned for its fun-filled, memorable festive advertisements, and this Chinese New Year is no different. In collaboration with Entropia, part of Accenture Interactive, TNB’s latest festive campaign titled ‘WonderFu Fortune’, brings to life the kind, but gullible Aunty Choi, in a
As with many Malaysian-based companies, the past two years have been exceptionally turbulent on communications agencies. However, one homegrown storytelling outfit has remained bullish during these trying times to emerge jubilant as it powers into 2022 with an expanded client portfolio while fortifying its staff count and leadership team to
This is the LAST CALL for you to submit your CNY TVCs for the MARKETING Magazine Experts’ Choice Awards CNY TVC Edition 2022′ – it’s NOW OR NEVER!!! The window closes at 5 p.m. TODAY!!! MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation,
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