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Agencies

Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering

Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale. Impact.com seeks to transform the way businesses create,

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urge to win weekender hammer

Can the urge to win beat the sexual urge?

By The Hammer Yes, yes, I know it is a click bait headline. All headlines in advertising are click bait, so deal with it. Creative people worth their salt in the advertising industry will tell you that the chance to create something new for a new business pitch is their

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Publicis Groupe Malaysia Wins BMW Business

Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers BMW passenger cars, Motorrad and MINI business units respectively. The scope of appointment covers strategic planning, creative advertising, and digital for the brands, and will commence from April 2022. The pitch process saw winning strategy, creative and

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cny tvcs vote now marketing magazine malaysia

LAST CALL – Vote for your favourite CNY TVCs by 5 p.m. today

This is it, our last call to vote for your favourite CNY TVCs of this year! The voting period for the annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is coming to an end at 5p.m. today! Over the years, our coverage and polling of the best festive TVCs

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cny tvcs vote now marketing magazine malaysia

Only 3 days left – VOTE NOW for the TOP 10 CNY TVCs of 2022

The voting period for this year’s MARKETING Magazine Experts’ Choice Awards CNY TVC Edition is coming to an end with just 3 days to go. Thousands of our expert readers from across the country have already voted for their favourite CNY TVCs, and even a slight change in the numbers

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you in advertising

You in advertising, ah?

Guilty as charged… ‘Yes, I’m work in advertising.’ This opening remark will draw a variety of responses depending on where you are, what time of the day or night it is, what you’re wearing, and the list goes on. Almost everybody has got some-thing to say about advertising and the

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MDEC Appoints Marketing Agency of Record for 2022

Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency, announced that M&C Saatchi Malaysia and Invictus Blue had been selected as MDEC’s Marketing Agency of Record (AOR) for a period of 12 months. The appointment of both agencies is the result of an open tender exercise for advertising (media

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cny tvcs vote now marketing magazine malaysia

5 days left to vote for the TOP 10 CNY TVCs of 2022

Expert readers, you have only 5 days left to vote for MARKETING Magazine’s Experts’ Choice Awards CNY TVCs Edition 2022! Some of the best creative agencies and brands of Malaysia have submitted their entries this year, and it is now up to our expert readers to select the TOP 10

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